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Full-Text Articles in Social and Behavioral Sciences
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Facilitators And Obstacles Of Intercultural Business Communication For American Companies In China: Lessons Learned From The Ups Case, Hongmei Gao, Penelope Prime
Faculty and Research Publications
This article analyzes how the execution of business strategy for global enterprises is shaped by the dual challenges of communicating in a different national culture and working in a changing economic environment. The article develops a framework from the UPS case in China to illustrate the key components of strategy for US companies operating businesses in China. The article proposes that Chinese-American communication effectiveness can be achieved through overcoming five obstacles: cultural multiplicity, relationship/ task orientation, time concept, business style difference, and language use, while utilizing five facilitators:pragmatism, gender equality, English, American pop culture, and a "big country mentality."
A Best Practices Service Learning Framework For The Public Relations Campaigns Course, Audrey Wilson Allison
A Best Practices Service Learning Framework For The Public Relations Campaigns Course, Audrey Wilson Allison
Faculty and Research Publications
Public relations curriculum often incorporates professional experience for progressive skill development. In the traditional public relations (PR) campaigns course, students typically research, develop, and implement a strategic campaign for a community organization as the client. Service learning is an effective pedagogical approach for the PR campaigns course with value-added learning outcomes, such as critical thinking and civic engagement. Adapting a National Society of Experiential Education (NSEE) best practices approach helps integrate service and reflection components as learning components. The instructional framework presented in this article combines service and reflection principles with course and campaign planning, implementation, and evaluation. Using the …