Design of Experiments and Sample Surveys Commons^™

A Markov Decision Process Approach To Adaptive Contact Strategies, Artur Grygorian

Electronic Theses and Dissertations

In the field of survey methodology, optimizing contact strategies helps organizations increase response rates using their allocated budget. Markov Decision Processes (MDP) are widely used to model decision-making strategies in situations where the outcomes have a random component. In this research, we use MDPs and adaptive sampling techniques to construct a strategy that, based on target audience characteristics, suggests the best contact policy. The data we use comes from the First Destination Survey conducted by the Office of Career Services at Georgia Southern University. The constructed model is quite flexible and can be used by other organizations to optimize their …