Design of Experiments and Sample Surveys Commons^™

Item Order Effects On Attitude Measures, Pei-Hua Chen

Electronic Theses and Dissertations

The purpose of this dissertation was to examine the effects of altered item order on attitude measures for both computerized adaptive and conventional survey formats. Based on items modified from a dissertation/thesis completion survey (Green & Kluever, 1997) with three scales, three survey versions were generated with items ordered by difficulty as hard-to-easy (H-E), easy-to-hard (E-H), and five medium trait level items presented first followed by randomly ordered items (M-R) for conventional survey format. Significant differences in item difficulty and item discrimination were found for two of the three scales. Differences in scale reliability were detected for the procrastination and …