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What Affects Parents’ Choice Of Milk? An Application Of Bayesian Model Averaging, Yingzhe Cheng
What Affects Parents’ Choice Of Milk? An Application Of Bayesian Model Averaging, Yingzhe Cheng
Mathematics & Statistics ETDs
This study identifies the factors that influence parents’ choice of milk for their children, using data from a unique survey administered in 2013 in Hunan province, China. In this survey, we identified two brands of milk, which differ in their prices and safety claims by the producer. Data were collected on parents’ choice of milk between the two brands, demographics, attitude towards food safety and behaviors related to food. Stepwise model selection and Bayesian model averaging (BMA) are used to search for influential factors. The two approaches consistently select the same factors suggested by an economic theoretical model, including price …