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Full-Text Articles in Applied Statistics
Telephone Polls And Pps Sampling: A Potential Boon To The Polling Industry, Jade Mckay Burt
Telephone Polls And Pps Sampling: A Potential Boon To The Polling Industry, Jade Mckay Burt
Undergraduate Honors Capstone Projects
In the wake of the 2016 election, the polling industry has no shortage of critics. While these are difficult times for the industry as a whole, there are exciting innovations happening that will serve to benefit and revitalize the industry for years. One of these exciting innovations is Probability Proportional to Size (PPS) sampling. I will elaborate on what PPS sampling is and provide a mathematical foundation for its use in polling. I also discuss what some of the myriad of issues plaguing the polling industry are and then show how PPS sampling can be used to remedy many of …