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Full-Text Articles in Sustainability
Sustainable Tourism Marketing Strategies At Unesco World Heritage Sites, Fouad A. Sadiki
Sustainable Tourism Marketing Strategies At Unesco World Heritage Sites, Fouad A. Sadiki
UNLV Theses, Dissertations, Professional Papers, and Capstones
Designation as a United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage site has a significant impact on the tourism development and sustainability of a site, city, region or country. World Heritage sites bring a certain level of prestige and international recognition, but they also have an impact on the local communities as they impact day to day life and rituals of the residents. Several paradigms exist in evaluating the success of a UNESCO World Heritage site. This paper specifically examines how marketing strategies bolster sustainable tourism efforts.
A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo
A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.
Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …
Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann
Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County.
Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, …