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UNLV Theses, Dissertations, Professional Papers, and Capstones
Apparel; Consumers' preferences; Eco-friendly; Fabric ; Green products; Hotels; Organic; Resorts; Retail trade; T-shirts
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Full-Text Articles in Sustainability
A Study On Eco-Friendly Merchandise In A Resort Retail Environment, Lindsey C. Patrick
A Study On Eco-Friendly Merchandise In A Resort Retail Environment, Lindsey C. Patrick
UNLV Theses, Dissertations, Professional Papers, and Capstones
The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee shirts and regular cotton tee shirts. The survey was given to all customers purchasing these tee shirts in order to determine specific demographic information as well as their personal opinions on eco-friendliness, and willingness to pay a premium for eco-friendly products. Due to a lack of previous research in this field, this study is …