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A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo
A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo
UNLV Theses, Dissertations, Professional Papers, and Capstones
Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.
Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …