Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Sustainability
Gaining And Maintaining A Competitive Edge: Evidence From Csa Members And Farmers On Local Food Marketing Strategies, Emily H. Morgan, Michelle M. Severs, Karla L. Hanson, Jared Mcguirt, Florence Becot, Weiwei Wang, Jane Kolodinsky, Marilyn Sitaker, Stephanie B.Jilcott Pitts, Alice Ammerman, Rebecca A. Seguin
Gaining And Maintaining A Competitive Edge: Evidence From Csa Members And Farmers On Local Food Marketing Strategies, Emily H. Morgan, Michelle M. Severs, Karla L. Hanson, Jared Mcguirt, Florence Becot, Weiwei Wang, Jane Kolodinsky, Marilyn Sitaker, Stephanie B.Jilcott Pitts, Alice Ammerman, Rebecca A. Seguin
College of Agriculture and Life Sciences Faculty Publications
Community-supported agriculture (CSA) is a widely-used approach for farmers to sell directly to consumers. We used the product, place, price, and promotion (4P) marketing mix framework to examine characteristics that help farms offering CSA maintain member satisfaction and thus competitiveness. We conducted semi-structured interviews with 20 CSA members and 24 CSA farmers in four states. CSA members additionally completed a modified choice experiment. Qualitative data were coded iteratively, and choice experiment data were summarized and compared across scenarios. CSA members and farmers were motivated by a range of personal, social, environmental, and economic objectives. Members favored high-quality staple vegetables (e.g., …
Parental Environments And Interactions With Conspecifics Alter Salinity Tolerance Of Offspring In The Annual Medicago Truncatula, Brenna M. Castro, Ken S. Moriuchi, Maren L. Friesen, Mounawer Badri, Sergey V. Nuzhdin, Sharon Y. Strauss, Douglas R. Cook, Eric Von Wettberg
Parental Environments And Interactions With Conspecifics Alter Salinity Tolerance Of Offspring In The Annual Medicago Truncatula, Brenna M. Castro, Ken S. Moriuchi, Maren L. Friesen, Mounawer Badri, Sergey V. Nuzhdin, Sharon Y. Strauss, Douglas R. Cook, Eric Von Wettberg
College of Agriculture and Life Sciences Faculty Publications
Summary: Based on expectations of the stress-gradient hypothesis for conspecific interactions, stress-sensitive genotypes may be able to persist in stressful environments when positive interactions between individuals occur under stressful environments. Additionally, we test how parental environmental effects alter responses to stress and outcomes of conspecific interactions in stress. While the stress-gradient hypothesis focuses on plant growth, earlier flowering may provide stress avoidance in short-lived organisms. We studied responses to soil salinity and conspecific neighbour using genotypes of Medicago truncatula (Fabaceae) originating from saline or non-saline environments, utilizing seeds from parental plants grown in saline or non-saline environments. During the early …