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2007

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A Theory And Practice Of Website Engagibility, Ronan Fitzpatrick Jan 2007

A Theory And Practice Of Website Engagibility, Ronan Fitzpatrick

Doctoral

This thesis explores the domain of website quality. It presents a new study of website quality - an abstraction and synthesis, a measurement methodology, and analysis - and proposes metrics which can be used to quantify it. The strategy employed involved revisiting software quality, modelling its broader perspectives and identifying quality factors which are specific to the World Wide Web (WWW). This resulted in a detailed set of elements which constitute website quality, a method for quantifying a quality measure, and demonstrating an approach to benchmarking eCommerce websites. The thesis has two dimensions. The first is a contribution to the …