Information Security Commons^™

The Importance Of Big Data Analytics, Eljona Proko

UBT International Conference

Identified as the tendency of IT, Big Data gained global attention. Advances in data analytics are changing the way businesses compete, enabling them to make faster and better decisions based on real-time analysis. Big Data introduces a new set of challenges. Three characteristics define Big Data: volume, variety, and velocity. Big Data requires tools and methods that can be applied to analyze and extract patterns from large-scale data. Companies generate enormous volumes of poly-structured data from Web, social network posts, sensors, mobile devices, emails, and many other sources. Companies need a cost-effective, massively scalable solution for capturing, storing, and analyzing …