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Full-Text Articles in Information Security
The Challenge Of Blocking Malvertising, Catherine Dwyer, Susanne O'Callaghan, Chinmay Juneja, Preston Rollins, Harpreet Wasan, Ameet Kanguri
The Challenge Of Blocking Malvertising, Catherine Dwyer, Susanne O'Callaghan, Chinmay Juneja, Preston Rollins, Harpreet Wasan, Ameet Kanguri
Student and Faculty Research Days
This poster invited Research Days attendees to learn more about malvertising--the practice of hiding malicious code within online advertisements--and the challenges of detecting and preventing it.
Gone In 200 Milliseconds: The Challenge Of Blocking Malvertising, Catherine Dwyer, Ameet Kanguri
Gone In 200 Milliseconds: The Challenge Of Blocking Malvertising, Catherine Dwyer, Ameet Kanguri
Student and Faculty Research Days
Online advertising is a multi-billion dollar global industry that lets advertisers serve ads to specific customers of interest as they browse the web. Using real time bidding (RTB), as web visitors land on a site, advertising networks are alerted of space available and whatever profile information can be gleaned about the visitor. Ad networks then auction this combination of space and profile through ad exchanges, and the winning bid's ad content is served to the web visitor. The entire process, from a visitor landing on a publisher's page to ads being auctioned, takes 200 milliseconds--the time needed to snap your …