Databases and Information Systems Commons^™

Online Review Analysis From Two Perspectives: Customers And Business Owners, Eunjung Lee

Theses and Dissertations

As online reviews become increasingly prevalent, both online businesses and customers face big data challenges. Individuals are now relying on reviews derived from websites where the reliability of a source depends on the reviewers. Customers spend much time and effort looking for reviews that are useful for them. Accordingly, online review platforms aim to explore various approaches to select useful reviews and present them to customers. At the same time, for business owners, marketers, and e-commerce managers, it has become an essential strategy in recent years to collect as many online reviews as possible. If marketers and managers are able …

Three Essays On Trust Mining In Online Social Networks, Gelareh Towhidi

Theses and Dissertations

This dissertation research consists of three essays on studying trust in online social networks. Trust plays a critical role in online social relationships, because of the high levels of risk and uncertainty involved. Guided by relevant social science and computational graph theories, I develop conceptual and predictive models to gain insights into trusting behaviors in online social relationships.

In the first essay, I propose a conceptual model of trust formation in online social networks. This is the first study that integrates the existing graph-based view of trust formation in social networks with socio-psychological theories of trust to provide a richer …

Three Essays On Enhancing Clinical Trial Subject Recruitment Using Natural Language Processing And Text Mining, Euisung Jung

Theses and Dissertations

Patient recruitment and enrollment are critical factors for a successful clinical trial; however, recruitment tends to be the most common problem in most clinical trials. The success of a clinical trial depends on efficiently recruiting suitable patients to conduct the trial. Every clinical trial research has a protocol, which describes what will be done in the study and how it will be conducted. Also, the protocol ensures the safety of the trial subjects and the integrity of the data collected. The eligibility criteria section of clinical trial protocols is important because it specifies the necessary conditions that participants have to …