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Mind & Matter: The Discursive Construction Of The Iphone In Apple's Advertising, Nicholas Stratton
Mind & Matter: The Discursive Construction Of The Iphone In Apple's Advertising, Nicholas Stratton
Theses and Dissertations
The widespread adoption of smartphone technology in the contemporary United States requires critical reflection on its role within society. This thesis compares the way Apple's television advertising discourse, from 2007 to 2011, frames the iPhone to consumers with the way Apple's iAd promotional material frames the iPhone to advertisers, and considers what the disparity between these two frameworks says about the still-evolving role of smartphone technology in society. It argues that the disparity between these two frameworks is indicative of a fundamental tension within smartphone technology. This tension is reflected in Apple's ability to discursively construct the iPhone as a …
Google Books As Infrastructure Of In/Justice: Towards A Sociotechnical Account Of Rawlsian Justice, Information, And Technology, Anna Lauren Hoffmann
Google Books As Infrastructure Of In/Justice: Towards A Sociotechnical Account Of Rawlsian Justice, Information, And Technology, Anna Lauren Hoffmann
Theses and Dissertations
The Google Books project is germane for examining underappreciated dimensions of social justice and access to information from a Rawlsian perspective. To date, however, the standard account of Rawls as applied to information and technology has focused almost exclusively on rights to access and information as a primary good (Drahos 1996; van den Hoven and Rooksby 2008; Duff 2011). In this dissertation, the author develops an alternative to the standard account--the sociotechnical account--that draws on underappreciated resources available within discussions of Rawls' work. Specifically, the author focuses on the importance of Rawls' basic structure argument and the value of self-respect--two …