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Full-Text Articles in Databases and Information Systems
On Joint Modeling Of Topical Communities And Personal Interest In Microblogs, Tuan-Anh Hoang, Ee Peng Lim
On Joint Modeling Of Topical Communities And Personal Interest In Microblogs, Tuan-Anh Hoang, Ee Peng Lim
Research Collection School Of Computing and Information Systems
In this paper, we propose the Topical Communities and Personal Interest (TCPI) model for simultaneously modeling topics, topical communities, and users’ topical interests in microblogging data. TCPI considers different topical communities while differentiating users’ personal topical interests from those of topical communities, and learning the dependence of each user on the affiliated communities to generate content. This makes TCPI different from existing models that either do not consider the existence of multiple topical communities, or do not differentiate between personal and community’s topical interests. Our experiments on two Twitter datasets show that TCPI can effectively mine the representative topics for …
Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta
Improving The Efficacy Of Web-Based Educational Outreach In Ecology, Gregory R. Goldsmith, Andrew D. Fulton, Colin D. Witherill, Javier F. Espeleta
Biology, Chemistry, and Environmental Sciences Faculty Articles and Research
Scientists are increasingly engaging the web to provide formal and informal science education opportunities. Despite the prolific growth of web-based resources, systematic evaluation and assessment of their efficacy remains limited. We used clickstream analytics, a widely available method for tracking website visitors and their behavior, to evaluate 60,000 visits over three years to an educational website focused on ecology. Visits originating from search engine queries were a small proportion of the traffic, suggesting the need to actively promote websites to drive visitation. However, the number of visits referred to the website per social media post varied depending on the social …
Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft
Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft
Research Collection School Of Computing and Information Systems
One might think that, compared to traditional media, social media sites allow people to choose more freely what to read and what to share, especially for politically oriented news. However, reading and sharing habits originate from deeply ingrained behaviors that might be hard to change. To test the extent to which this is true, we propose a Political News Sharing (PoNS) model that holistically captures four key aspects of social psychology: gratification, selective exposure, socialization, and trust & intimacy. Using real instances of political news sharing in Twitter, we study the predictive power of these features. As one might expect, …