Databases and Information Systems Commons^™

The Myths Of G-Tech For Business Decision Making, Tin Seong Kam

Research Collection School Of Computing and Information Systems

More than 80% of organisation data are location related - the locations where transactions are done, where retailers are found, and of customers who buy their products. Since the early 2005, there has been an increasing interest among the business community to use geospatial technology to enhance decision making process at both strategic and operational levels. Millions of dollars and man-hours have been invested into driving their geo-technology development and implementation. The use of geospatial technology in business, however, tends to confine to simple mapping. Many of these failures are the victims of misperception. Some of the perpetrators are practitioners. …