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Enhancing The Design Of A Cybersecurity Risk Management Solution For Communities Of Trust, James E. Fulford Jr.
Enhancing The Design Of A Cybersecurity Risk Management Solution For Communities Of Trust, James E. Fulford Jr.
USF Tampa Graduate Theses and Dissertations
Research into cybersecurity risks and various methods of evaluating those threats has become an increasingly important area of academic and practitioner investigations. Of particular interest in this field is enhancing the designs and informing capabilities of cybersecurity risk management solutions for users who desire to understand how organizations are impacted when such risks are exploited. Many of the cybersecurity risk management solutions are extremely technical and require their users to have a commensurate level of technical acumen. In the situation evaluated during this research project, the founders of the company being researched had created a highly technical risk management solution …
Analytics For Novel Consumer Insights (A Three Essay Dissertation), Utkarsh Shrivastava
Analytics For Novel Consumer Insights (A Three Essay Dissertation), Utkarsh Shrivastava
USF Tampa Graduate Theses and Dissertations
Both literature and practice have investigated how the vast amount of ever increasing customer information can inform marketing strategy and decision making. However, the customer data is often susceptible to modeling bias and misleading findings due to various factors including sample selection and unobservable variables. The available analytics toolkit has continued to develop but in the age of nearly perfect information, the customer decision making has also evolved. The dissertation addresses some of the challenges in deriving valid and useful consumer insights from customer data in the digital age. The first study addresses the limitations of traditional customer purchase measures …