Artificial Intelligence and Robotics Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

A Machine Learning Approach To The Perception Of Phrase Boundaries In Music, Evan Matthew Petratos

Senior Projects Fall 2020

Segmentation is a well-studied area of research for speech, but the segmentation of music has typically been treated as a separate domain, even though the same acoustic cues that constitute information in speech (e.g., intensity, timbre, and rhythm) are present in music. This study aims to sew the gap in research of speech and music segmentation. Musicians can discern where musical phrases are segmented. In this study, these boundaries are predicted using an algorithmic, machine learning approach to audio processing of acoustic features. The acoustic features of musical sounds have localized patterns within sections of the music that create aurally …