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Full-Text Articles in Sports Sciences
Just Pin It: Understanding The Dynamics Of Pinterest Use, Motivation, Self-Efficacy, And Health Behaviors, Kathryn E. Dolphin, Rachel Char, Summer Rogers
Just Pin It: Understanding The Dynamics Of Pinterest Use, Motivation, Self-Efficacy, And Health Behaviors, Kathryn E. Dolphin, Rachel Char, Summer Rogers
Health Behavior Research
Image-based social media platforms, such as Pinterest, have revolutionized how individuals seek, share, and interpret health information. Previous research suggests a link between consuming social media content and intentions to engage in health behaviors; however, it is unclear if individuals who actively seek health-related information on social media engage in healthier behaviors. This mixed-methods study explored the relationships among Pinterest use, motivations, self-efficacy, and health behaviors. Women participants (n = 227) completed surveys that included sociodemographic characteristics, motivation, self-efficacy, Pinterest use, and diet and exercise behaviors. Independent samples t-tests assessed differences in exercise behaviors, and multivariate analyses of variance …
Potentially Misleading Weight Loss Advertisements Targeting Men: Examining Influence Of Celebrity Athlete Endorsement On Ad Believability And Purchase Intentions, Andrew C. Pickett, Katie M. Brown, Zack J. Damon, Natasha T. Brison
Potentially Misleading Weight Loss Advertisements Targeting Men: Examining Influence Of Celebrity Athlete Endorsement On Ad Believability And Purchase Intentions, Andrew C. Pickett, Katie M. Brown, Zack J. Damon, Natasha T. Brison
Health Behavior Research
Given the prevalence of false or exaggerated claims in advertisements for weight loss products, as well as risks associated with use of unproven dietary supplements and exercise plans, they are subject to heightened scrutiny from regulators. However, celebrity athlete endorsers are increasingly featured in advertisements promoting weight loss products targeting men. This study employed a 2x2 (athlete endorser vs. non-celebrity; plausible vs. unrealistic advertising claim) experimental design, whereby participants (n= 292) were exposed to one of four ad conditions. Results suggest the athlete endorser was perceived as more credible than a non-celebrity, being rated as more expert. Significant …