Public Health Education and Promotion Commons^™

Effects Of Tobacco Product Type And Characteristics On Appeal And Perceived Harm: Results From A Discrete Choice Experiment Among Guatemalan Adolescents, Jose Monzón, Farahnaz Islam, Sophia Mus, Jim Thrasher, Joaquin Barnoya

Faculty Publications

Guatemala is one of the few countries where both heated tobacco products (HTPs) and electronic cigarettes (ecigarettes) remain unregulated. We used a discrete choice experiment (DCE) administered to 2038 high school students to assess how tobacco product attributes influence their appeal among Guatemalan adolescents. Participants were randomly assigned to evaluate 4 of 32 contrasting sets, each containing 3 packs (1 of each product type). Experimental manipulations included: product type, brand, nicotine content and flavor. Participants then indicated which product they were most and least interested in trying and would be most and least harmful to their health. Conditional logistic regression …