Substance Abuse and Addiction Commons^™

Exploring The Notion Of Emotional Attachment In Orford's Model Of Addiction : Review, And A Step Towards Operationalising Orford's Concept Of Strong Attachment In Addiction : A Qualitative Study, Kate E. Baily

Theses : Honours

Orford's (2001) notion that a strong emotional attachment to an object (drug) or activity (gambling) is a central component of addiction has received little empirical attention. The published research on attachment to inanimate objects was reviewed and led to the following conclusions. First, attachment theory has been validly applied to people's relationships with inanimate objects. Second, researchers have developed technologies (e.g., psychological measures, operational definitions) to enable empirical research in this area. Third, this research is in its early phases, but has produced reliable standardised measures of people's emotional attachment to brands. Further research is needed to operationalise Orford's (2001) …