Obstetrics and Gynecology Commons^™

Examining The Boundaries Of Tailoring: The Utility Of Tailoring Versus Targeting Mammography Interventions For Two Distinct Populations., Ginny Ryan, C. Skinner, D. Farrell, V. Champion

Ginny L. Ryan

Health messages can be generic, targeted to population subsets or tailored for individual recipients. There has been little examination of which populations need tailored interventions or whether tailored and targeted interventions differ in important ways. We used data from a mammography intervention study in two distinct populations to simulate a comparison of individually tailored versus targeted interventions. Tailored intervention content was based on individual recipients' interview responses. Targeted intervention content was based on composite group responses. For more than 60% in each population group, about two-thirds of tailored message content was a good match with content of the targeted intervention …