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Full-Text Articles in Life Sciences
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Journal of Applied Communications
Extension programs must constantly evaluate communication plans and platforms to determine if they are worth the investment of time, money, and resources. Podcasts are growing in popularity as a communication platform for education and entertainment. With the VARK model of learning styles and core plant pathology concepts as a guide, researchers evaluated the prevalence and type of plant pathology information in podcasts to better understand how podcasts could benefit Extension plant pathology programs. Using keywords related to plant pathology, researchers searched popular mobile podcast listening applications and evaluated relevant podcast episodes using content analysis methods. Results indicated few podcast shows …
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
Journal of Applied Communications
Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and …
Media Portrayal Of Gm Science And Citrus Greening In State And National Newspapers, Jeremy D'Angelo, Jason D. Ellis Ph.D., Katherine Burke Ph.D., Taylor Ruth
Media Portrayal Of Gm Science And Citrus Greening In State And National Newspapers, Jeremy D'Angelo, Jason D. Ellis Ph.D., Katherine Burke Ph.D., Taylor Ruth
Journal of Applied Communications
Huanglongbing (HLB), commonly known as citrus greening, is a bacterial disease severely affecting the profitability and continuation of the citrus industry in Florida and is threatening the citrus industry in other states as well. Currently, the disease only can be managed, not cured. Gene-based therapies, such as GM science, have been identified as a viable long-term solution. However, consumer acceptance of genetically modified food is low and their understanding and acceptance of new technologies is largely dependent on what they receive through mass media. Therefore, the purpose of this research is to understand news coverage of both citrus greening and …