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Articles 1 - 30 of 56
Full-Text Articles in Life Sciences
What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta
What’S Trust Got To Do With It? Exploring Agricultural Science Podcast Producers’, Guests’, And Listeners’ Perceptions And Levels Of Trust In Science, Jacqueline Aenlle, Jamie Loizzo, J.C. Bunch, Lisa K. Lundy, Kevin M. Folta
Journal of Applied Communications
Little research to this point has examined food, agricultural, natural resource, and human science (FANRHS) podcast creation, the trustworthiness of the information presented, and the credibility of the individuals speaking on the podcast. The purpose of this study was to explore the level of trust in science of FANRHS podcast producers, guests, and listeners. The study followed an explanatory sequential mixed-method design beginning with an online survey instrument to measure trust in science and later, semi-structured interviews to further explore participants’ perceptions of trust and trust in science. Results showed participants had moderate to moderately high levels of trust in …
Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer
Prioritization Of Scientific Sources Of Water Information: The Effect Knowledge, Beliefs, And Political Identity, Sadie Hundemer
Journal of Applied Communications
Scientists are reported to be more trusted than other information sources; yet, on essential water facts, people sometimes reject what they perceive water scientists to believe in favor of other belief determinants. This study examines the factors that affect the difference in people's stated willingness to reconsider their water beliefs in response to information provided by scientists relative to information provided by other sources. Regression analysis of responses provided by 806 Florida and Georgia residents found water science knowledge to be a consistently strong influencer of the gap in reliance on scientific information providers relative to other sources. This result …
A Multi-Method Analysis Of Diversity, Equity, And Inclusion Websites Of Fortune 500 Agricultural And Food Companies, Garrett M. Steede, Rebecca Swenson, Troy Mckay
A Multi-Method Analysis Of Diversity, Equity, And Inclusion Websites Of Fortune 500 Agricultural And Food Companies, Garrett M. Steede, Rebecca Swenson, Troy Mckay
Journal of Applied Communications
Each year, Fortune magazine publishes a list of the 500 largest corporations in the United States of America based on total revenue in the previous fiscal year. As successful companies, these organizations must prioritize diversity, equity, and inclusion (DEI) for a multitude of reasons. The purpose of this study was to determine how agricultural and food companies on the 2021 Fortune 500 list demonstrated a commitment to DEI efforts on their corporate websites. Thus, we analyzed the DEI website of each food and agricultural company listed on the 2021 Fortune 500 list. Quantitatively, most websites only required two clicks to …
Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn
Reporting Expertise In Agricultural Communications, Education, Extension, And Leadership Research: The Development Of An Expertise Rubric, Lori M. Costello, Billy R. Mckim, Allison L. Dunn
Journal of Applied Communications
This exploratory quantitative study assessed 149 behaviors, characteristics, and techniques considered indicative of expertise to determine what social scientists in Agricultural Communications, Education, Extension, and Leadership (ACEEL) disciplines value. A total of 731 social scientists from 25 land-grant universities across the United States surveyed in the fall of 2018 served as the population for this study. Using Principal Component Analysis (PCA), 10 constructs describing expertise were identified. A list of the 10 constructs was presented to faculty representing the ACEEL disciplines who helped determine what the constructs collectively measured, resulting in a label for each construct. The behaviors, characteristics, and …
Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney
Instagram As A Tool Of Diffusion For The Livestock Industry, Savannah Locke, Karen Hiltbrand, Katie Corbitt, Darcey Richburg, David Shannon, Soren P. Rodning, Jason T. Sawyer, Don Mulvaney
Journal of Applied Communications
Studies have shown that more people are getting their information through social media (SM). With so much misinformation presented in global media, it is difficult for consumers to distinguish what is true and what isn’t. With negative images and minimal context, consumers have a tendency to believe and trust what they see on SM. After IRB approval, a survey study was launched on Qualtrics and accessed via email. Using Instagram as platform, this study presented 5 cognitively and 5 emotionally oriented posts focused on the aspects of animal welfare, diet/health, and environment/sustainability. Prior to viewing the Instagram posts, study participants …
Great Yorkshire Livestock Show Attendees’ Attitudes About Agriculture, Brytann Busick, Holli Leggette, Gary E. Briers, Holly Whitaker, Jean A. Parrella
Great Yorkshire Livestock Show Attendees’ Attitudes About Agriculture, Brytann Busick, Holli Leggette, Gary E. Briers, Holly Whitaker, Jean A. Parrella
Journal of Applied Communications
The purpose of our research was to determine if attending a U.K. livestock show changed attendees’ attitudes about agriculture and to compare those changes in attitudes to attendees of a U.S. state fair similar in size and dynamic. The sample was livestock show attendees at the Great Yorkshire Show (GYS). The mixed-method design included a then and now semantic differential scale with bipolar adjective pairs to measure attendees’ attitudes about agriculture before and after the experience and qualitative interviews with photo elicitation to learn about how attendees developed attitudes about agriculture. Participants had positive attitudes about agriculture before they attended …
Using Urban Farmer Perceptions Of Urban Agricultural Resources To Inform Extension Programming: A Q Methodology Study, Joshua Campbell, Angel N. Riggs, Diane Montgomery
Using Urban Farmer Perceptions Of Urban Agricultural Resources To Inform Extension Programming: A Q Methodology Study, Joshua Campbell, Angel N. Riggs, Diane Montgomery
Journal of Applied Communications
Urban farmers face challenges as they work among traditionally underserved populations, are new to farming, and may not recognize the resources available to them. The United States Department of Agriculture (USDA) prioritizes urban food production research and has recognized the unique challenges faced by urban farmers. The purpose of this study was to better understand the perspectives of urban farmers toward urban agricultural resources. Using the USDA Urban Agricultural Toolkit (2016) as a conceptual framework, this study found three perspectives of Oklahoma agricultural producers regarding urban agricultural resource challenges: The Visionary Farmer, The Business-minded Farmer, and The Learning Farmer. Visionary …
Ready, Set, Communicate: Measuring Usability Of Instructional Modules Designed To Improve Communications Skills Of Students Studying Agricultural Sciences, Theresa Pesl Murphrey, Audra W. Richburg, Holli R. Leggette, Shannon L. Norris-Parish, Jean A. Parrella
Ready, Set, Communicate: Measuring Usability Of Instructional Modules Designed To Improve Communications Skills Of Students Studying Agricultural Sciences, Theresa Pesl Murphrey, Audra W. Richburg, Holli R. Leggette, Shannon L. Norris-Parish, Jean A. Parrella
Journal of Applied Communications
Well-developed communications skills are essential to a proficient agricultural workforce. Online instruction via reusable learning modules (RLMs) is one way agricultural science faculty can provide their students with expert communications skills training. Although RLMs have many benefits, their value degrades rapidly if the learner cannot access or use the technology efficiently. Therefore, online instruction must be tested to ensure usability. The purpose of our study was to assess the usability of RLMs developed to bolster the communications skills of students studying in the agricultural sciences and provide guidance for future curricula and online instruction development. We used quantitative and qualitative …
Exploring The Applicability Of The Science Communication Research Agenda To Agricultural Communications Scholarship, Jean A. Parrella, Holli R. Leggette, Madalynn P. Kainer, Mckenna L. Bush
Exploring The Applicability Of The Science Communication Research Agenda To Agricultural Communications Scholarship, Jean A. Parrella, Holli R. Leggette, Madalynn P. Kainer, Mckenna L. Bush
Journal of Applied Communications
Agricultural communications scholars do not use a national research agenda to guide their research, which could be limiting the impact and rigor of the discipline. In this commentary, we argue that agricultural communications scholars should adopt the science communication research agenda published by the National Academies of Sciences, Engineering, and Medicine in 2017 because the goals of science communication, outlined in the agenda, are relevant to agriculture. Members of the committee who developed the agenda study science communication in contexts of food, agriculture, life sciences, the environment, political science, health, nutrition, and psychology, among others. They developed the agenda with …
External Perceptions Of The Oklahoma Youth Expo's March 2020 Covid-19 Response, Bree Rosman, Quisto Settle, Nathan Smith, Morgan Pfeiffer
External Perceptions Of The Oklahoma Youth Expo's March 2020 Covid-19 Response, Bree Rosman, Quisto Settle, Nathan Smith, Morgan Pfeiffer
Journal of Applied Communications
Livestock shows are a prevalent part of youth agricultural programs in the United States, but they are not well understood, particularly in terms of risk and crisis communication. Through in-depth qualitative interviews, this study evaluated the perceptions of Oklahoma agricultural education instructors, Extension agents, and parents of youth exhibiting at the 2020 Oklahoma Youth Expo (OYE). The onset of the COVID-19 pandemic caused the stock show to cancel in the middle of its schedule. The study evaluated perceptions of the event through the lens of crisis communication as it relates to brand reputation and crisis management. The study was guided …
Developing Writing Self-Efficacy: Perspectives From Agricultural Communications Students, Haley M. Banwart, Shuyang Qu
Developing Writing Self-Efficacy: Perspectives From Agricultural Communications Students, Haley M. Banwart, Shuyang Qu
Journal of Applied Communications
While there is mounting consensus writing is an essential skill required of agricultural communications graduates, there are opposing views as to what educators can do to improve students’ writing education and performance. Self-efficacy research provides one perspective for exploring the relationship between students’ performance and their beliefs in their writing abilities. The purpose of this study was to qualitatively explore how agricultural communications students perceive their writing self-efficacy and what underlying sources shape their self-efficacy beliefs. The findings confirmed agricultural communications students use a variety of sources to inform their self-efficacy beliefs including their interpretations of their writing performance and …
Podcasts In Production: An Examination Of Current And Best Practices For Agricultural And Natural Resource Podcast Producers, Jacqueline Aenlle, Jamie Loizzo, Lisa K. Lundy, J. C. Bunch, Kevin M. Folta
Podcasts In Production: An Examination Of Current And Best Practices For Agricultural And Natural Resource Podcast Producers, Jacqueline Aenlle, Jamie Loizzo, Lisa K. Lundy, J. C. Bunch, Kevin M. Folta
Journal of Applied Communications
Little research has been done on the production and use of podcasts in the fields of food, agriculture, natural resource, or human sciences (FANRHS). Currently, there is limited information for best practices on creating an effective FANRHS podcast to reach a target public audience. The purpose of this study was to examine existing practices and experiences of FANRHS podcast producers. The findings of this study will be of interest to organizations, institutions, and individuals who currently produce or are interested in producing an educational or science-based podcast. This study provided foundational information on podcast creation and maintenance. Future research should …
Modernizing High School Agricultural Communications Competencies: A National Delphi Study, Mackenzie Atkins, Kati Lawson, Ricky Telg
Modernizing High School Agricultural Communications Competencies: A National Delphi Study, Mackenzie Atkins, Kati Lawson, Ricky Telg
Journal of Applied Communications
The purpose of this study was to identify current competencies needed for high school students to succeed in their agricultural communication courses. This study also identified an ideal introduction level for each competency and provides up-to-date consensus on the most important agricultural communication competencies for high school students as determined by university faculty. Twenty years have passed since secondary agricultural communication competencies have been evaluated at a national level (Akers, 2000). Since then, industry standards have changed, including the emergence of social media, which is reflected in the results of this study. This study was conducted through a two-round Delphi …
Perceived Government Control And Its Influence On Climate Change Knowledge And Perceptions: Applications For Effective Communication, Catherine E. Sanders, Kristin Gibson, Alexa J. Lamm
Perceived Government Control And Its Influence On Climate Change Knowledge And Perceptions: Applications For Effective Communication, Catherine E. Sanders, Kristin Gibson, Alexa J. Lamm
Journal of Applied Communications
Climate change is one of the biggest challenges facing the global agricultural food system at the current moment. While scientists agree that anthropogenic climate change is a critical issue, many United States residents remain skeptical, presenting a significant communication challenge. Understanding the factors influencing public perceptions of climate change are essential to informing agricultural and environmental communication efforts if they are to be effective at mitigating its effects. Previous studies have identified political affiliation and ideology as key predictors for climate change perceptions; however, understanding more detailed components of political ideology and affiliation could strengthen the predictive capacity of these …
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Show Me And What Will I Remember? Exploring Recall In Response To Nws Tornado Warning Graphics, Laura Morgan Fischer, Ginger Orton, Jeannette Sutton, Madison Wallace
Journal of Applied Communications
It is critical that organizations deliver timely, effective communication about potential risks and life-saving information. The National Weather Service (NWS) developed a suite of messages known as “experimental graphic products” to be automatically distributed through their local official Twitter accounts at the onset of fast-moving, severe weather events such as tornadoes. However, recent research has suggested messages need to be carefully constructed for audiences to place attention to the content, remember the content, and later act in response to the content. The purpose of this study is to explore what people recall of the NWS Twitter message. We used an …
Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy
Influence Of Message Theme On Consumer Perceptions Of Lab Grown Meat, Kellie Kubacak, Courtney Meyers, Hannah L. Ford, Nan Li, Lindsay Kennedy
Journal of Applied Communications
Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, …
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Characteristics And Motivational Factors Of American Equine Journalists, Zoe B. Bowden, Ricky W. Telg, Lisa K. Lundy
Journal of Applied Communications
The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. …
U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm
U.S. Geographic Differences In Media Source Use During Covid-19 Shelter In Place Orders, Allison R. Fortner, Kristin Gibson, Alexa Lamm
Journal of Applied Communications
United States news access patterns may have influenced distribution of misinformation in the COVID-19 infodemic, emphasizing the necessity of targeted communication to increase health literacy during a crisis. This study used sense-making theory to explore information-seeking behaviors of U.S. residents during COVID-19 shelter in place orders. This purpose of this study was to identify media outlets used by U.S. residents to access COVID-19 information and determine if access differed according to geographic region. A representative survey of U.S. residents aged 18 or older (N = 1,048) revealed the mainstream media outlets used most were domestic government-based sources. Northeastern …
Hemp There It Is: Examining Consumers’ Attitudes Toward The Revitalization Of Hemp As An Agricultural Commodity, Shelli Rampold, Zachary Brym, Michaela S. Kandzer, Lauri M. Baker
Hemp There It Is: Examining Consumers’ Attitudes Toward The Revitalization Of Hemp As An Agricultural Commodity, Shelli Rampold, Zachary Brym, Michaela S. Kandzer, Lauri M. Baker
Journal of Applied Communications
This study was conducted to examine Florida consumers’ stance on legalizing the growing and processing of hemp, recently redefined as an agricultural commodity. Factors were explored that may explain their stance to provide insight into the communication needs in the early stages of the U.S. hemp industry revival. Results indicated that respondents who had more favorable attitudes toward legalizing hemp were also more likely to fall within the category of being overall “for legalizing hemp” when offered a binary choice. Further, attitude toward legalizing hemp was predicted by respondents’ objective knowledge of hemp topics, attitude toward legalizing marijuana, and perceived …
A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm
A Systematic Literature Review Of The Intersection Between Social Media And Cultural Identity: Implications For Agricultural And Environmental Communication, Catherine E. Dobbins, Fallys Masambuka-Kanchewa, Alexa J. Lamm
Journal of Applied Communications
Social media has radically changed human communication patterns, impacting how people perceive scientific information. This study sought to explore how cultural identity impacts the use of, and engagement with, social media content related to agriculture and the environment. Informed by Social Representation Theory, a systematic qualitative literature review was conducted to investigate how cultural identity impacted engagement with social media sources of agricultural and environmental information. Several studies indicated differences in social media engagement between people from different cultures. However, different definitions and perspectives on cultural identity emerged with some researchers describing culture in relation to nationality and others in …
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
A Moment-To-Moment Analysis Of Trust In Agricultural Messages, Lauren Elizabeth Lagrande, Courtney Meyers, R. Glenn Cummins, Matt Baker
Journal of Applied Communications
Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed …
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Talking Plants: Examining The Role Of Podcasts In Communicating Plant Pathology Knowledge, Melissa Lim, Rebecca Swenson
Journal of Applied Communications
Extension programs must constantly evaluate communication plans and platforms to determine if they are worth the investment of time, money, and resources. Podcasts are growing in popularity as a communication platform for education and entertainment. With the VARK model of learning styles and core plant pathology concepts as a guide, researchers evaluated the prevalence and type of plant pathology information in podcasts to better understand how podcasts could benefit Extension plant pathology programs. Using keywords related to plant pathology, researchers searched popular mobile podcast listening applications and evaluated relevant podcast episodes using content analysis methods. Results indicated few podcast shows …
No Science In Politics: A Qualitative Content Analysis Of Industrial Hemp Production In Florida Newspapers, Kevin W. Kent, Jarred A. Shellhouse, Angela B. Lindsey, Lisa K. Lundy
No Science In Politics: A Qualitative Content Analysis Of Industrial Hemp Production In Florida Newspapers, Kevin W. Kent, Jarred A. Shellhouse, Angela B. Lindsey, Lisa K. Lundy
Journal of Applied Communications
This study examined how Florida newspapers framed the topic of industrial hemp production before and after the 2019 state legislative session. A total of 34 articles from the state’s largest newspapers were reviewed using qualitative content analysis to discover what frames were used, what scientific sources were cited, and what opinion leaders were quoted in the discussion of industrial hemp production. The analysis revealed the most frequently used frames within the study’s timeframe focused on politics or economic potential. Only one article cited science-based information. A majority of quotes were from political leaders and policy makers. Future research should be …
Catastrophe And Environmental Restoration: Analyzing The Frames And Sources Of Oyster Restoration News Stories, Hannah O. Brown, Susan K. Jacobson, Glenn Israel
Catastrophe And Environmental Restoration: Analyzing The Frames And Sources Of Oyster Restoration News Stories, Hannah O. Brown, Susan K. Jacobson, Glenn Israel
Journal of Applied Communications
Restoration of oyster habitats is a critical solution to halt the decline of one of the world’s most threatened resources. News coverage about environmental topics, like oyster restoration, is important to local communities that are directly impacted. However, little research has assessed how restoration topics are framed by journalists, nor how environmental disasters may affect framing of news stories for the public. This study employed a longitudinal framing analysis, using the quantity of coverage and social responsibility theories, to examine how coverage of the restoration of oyster ecosystems shifted before, during, and after the BP Deepwater Horizon oil spill. The …
Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch
Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch
Journal of Applied Communications
A growing need exists to identify, implement, and research alternative methods to communicate with, educate, and engage youth about science, in order to increase science literacy and knowledge of future societal decision-makers. Electronic field trips (EFTs) are one channel of non-formal communication and education that have been introduced in agricultural and natural resources to reach youth audiences with science-based information in real-time. EFTs can be conducted in several different ways due to the proliferation of video production and web-streaming technologies. The following professional development article offers science communication professionals and scientists a detailed model and specific steps to develop and …
Student Emotional Responses To Different Communication Situations, Rachel E. Hendrix, Carley C. Morrison
Student Emotional Responses To Different Communication Situations, Rachel E. Hendrix, Carley C. Morrison
Journal of Applied Communications
Communication and emotion are closely linked. Emotions experienced while communicating with others can affect one’s message both verbally and nonverbally. This study asked participants to identify the emotions they experienced when communicating with groups of different sizes. These emotions were drawn from, and displayed upon, the Circumplex Model of Affect, a figure developed by Posner, Russell, and Peterson (2005). This model divides 16 emotions into quadrants that lie along two axes: pleasantness and emotional arousal. Results show that as audience size increases, speakers’ emotions become more unpleasant, more highly aroused, and more variable overall. Prior research indicates that these negative …
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …
An Evaluation Of Website Usability For A Cover Crops Resource In The Southern Region, Emily Cabrera, Jessica Holt
An Evaluation Of Website Usability For A Cover Crops Resource In The Southern Region, Emily Cabrera, Jessica Holt
Journal of Applied Communications
With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming …
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …
Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg
Utilizing Twitter To Communicate Risk After A Natural Disaster, Taylor K. Ruth, Teresa Suits, Ashley Mcleod-Morin, Ricky W. Telg
Journal of Applied Communications
Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the …