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Full-Text Articles in Systems Engineering
Frito-Lay - Supply Chain Impact Analysis, Kerri Blosch, Vincent Phua, Jeffrey Silva
Frito-Lay - Supply Chain Impact Analysis, Kerri Blosch, Vincent Phua, Jeffrey Silva
Industrial and Manufacturing Engineering
The snack food company Frito-Lay relies on Route Sales Representatives (RSRs) to stock and maintain shelves of snack foods in every store. Frito-Lay currently does not have a system which can accurately predict cannibalization, or the effects of a store opening or closing on other stores of the same chain in the area. The goal is to sort through 1900 stores in a given metropolitan area to see the effects of cannibalization. In order to tackle the problem, a Microsoft Access program was created to filter stores based on location or whether the store was open for the full three-year …