Industrial Technology Commons^™

Mass Customization And Its Curricular Implications For Four-Year Degree Programs In Manufacturing Technologies, R. Balamuralikrishma, Kurt A. Rosentrater, Mark Rajai

Kurt A. Rosentrater

Mass customization is fast emerging as a popular business strategy which aims to also cater to individual expressed needs of end users at prices closely comparable to mass produced items. Companies are able to switch to this mode of operation by primarily making their own operations demand-driven, flexible systems and asking their suppliers to do the same. Customers by and large are delighted to be part of this new kind of supply chain and are willing to invest time to specify what exactly they want provided businesses are willing to keep their end of the bargain in terms of high …