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Operations Research, Systems Engineering and Industrial Engineering Commons™
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Technology acceptance model; TAM; motivational model; Delone and Mclean information systems success model; perceived enjoyment; website; quality; higher education.
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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
The Quality And Acceptance Of Websites: An Empirical Investigation In The Context Of Higher Education, Mutaz M. Al-Debei
The Quality And Acceptance Of Websites: An Empirical Investigation In The Context Of Higher Education, Mutaz M. Al-Debei
Dr. Mutaz M. Al-Debei
The aim of this study is to explain the main factors affecting behavioural intentions of students to regularly use university websites in the future. Universities are investing millions of dollars in developing high quality websites as they believe that this course of action can provide them with significant strategic benefits. Notwithstanding, little is known about what attracts students to regularly use university websites and our understanding in this context is by no means complete. Aiming to advance our knowledge in this domain, this study utilises a novel model that is developed on the basis of three well-established theories in the …