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Disentangling Two Fundamental Paradigms In Human-Machine Communication Research: Media Equation And Media Evocation, Margot J. Van Der Goot, Katrin Etzrodt Jul 2023

Disentangling Two Fundamental Paradigms In Human-Machine Communication Research: Media Equation And Media Evocation, Margot J. Van Der Goot, Katrin Etzrodt

Human-Machine Communication

In this theoretical paper, we delineate two fundamental paradigms in how scholars conceptualize the nature of machines in human-machine communication (HMC). In addition to the well-known Media Equation paradigm, we distinguish the Media Evocation paradigm. The Media Equation paradigm entails that people respond to machines as if they are humans, whereas the Media Evocation paradigm conceptualizes machines as objects that can evoke reflections about ontological categories. For each paradigm, we present the main propositions, research methodologies, and current challenges. We conclude with theoretical implications on how to integrate the two paradigms, and with a call for mixed-method research that includes …


The Evolution Of Gendered Software: Products, Scientific Reasoning, Criticism, And Tools, Victoria A. E. Kratel Dec 2022

The Evolution Of Gendered Software: Products, Scientific Reasoning, Criticism, And Tools, Victoria A. E. Kratel

Human-Machine Communication

Over the past 7 decades, gendered software has become globally established. In this theoretical distribution, I outline the evolution of gendered software. The journey of gendered software started with the raw idea fueled by Alan Turing’s imitation game in the 1950s. And only shortly thereafter, in the 1960s and 1970s, the first gendered software products like Joseph Weizenbaum’s ELIZA were developed. Thus, academia took its time to not only explore technological aspects, but to further investigate the matter of gender in the 1990s CASA-paradigm (Nass et al., 1994) and Media Equation (Reeves & Nass, 1996). As these theories reasoned the …


Human-Machine Communication Scholarship Trends: An Examination Of Research From 2011 To 2021 In Communication Journals, Riley J. Richards, Patric R. Spence, Chad Edwards Apr 2022

Human-Machine Communication Scholarship Trends: An Examination Of Research From 2011 To 2021 In Communication Journals, Riley J. Richards, Patric R. Spence, Chad Edwards

Human-Machine Communication

Despite a relatively short history, the modern-day study of communication has grown into multiple subfields. To better understand the relationship between Human-Machine Communication (HMC) research and traditional communication science, this study examines the published scholarship in 28 communication-specific journals from 2011–2021 focused on human-machine communication (HMC). Findings suggest limited prior emphasis of HMC research within the 28 reviewed journals; however, more recent trends show a promising future for HMC scholarship. Additionally, HMC appears to be diverse in the specific context areas of research in the communication context. Finally, we offer future directions of research and suggestions for the development of …


A New Era Of Education: Incorporating Machine Teachers Into Education, Jihyun Kim Sep 2021

A New Era Of Education: Incorporating Machine Teachers Into Education, Jihyun Kim

Journal of Communication Pedagogy

This editorial briefly discusses the potential of machine agents in education that can assist in creating more positive and meaningful teaching and learning environments. Then, it introduces three articles, two empirical research studies and one research-based instructional activity, compromising a special section on “Machine Teachers in Education” of Journal of Communication Pedagogy. Collectively, these articles help us better understand the role of machines in education and facilitate intellectual dialogues.


The Role Of Vidura Chatbot In The Diffusion Of Knowcovid-19 Gateway, Kerk F. Kee, Prasad P. Calyam, Hariharan Regunath Sep 2021

The Role Of Vidura Chatbot In The Diffusion Of Knowcovid-19 Gateway, Kerk F. Kee, Prasad P. Calyam, Hariharan Regunath

Human-Machine Communication

The COVID-19 pandemic is an unprecedented global emergency. Clinicians and medical researchers are suddenly thrown into a situation where they need to keep up with the latest and best evidence for decision-making at work in order to save lives and develop solutions for COVID-19 treatments and preventions. However, a challenge is the overwhelming numbers of online publications with a wide range of quality. We explain a science gateway platform designed to help users to filter the overwhelming amount of literature efficiently (with speed) and effectively (with quality), to find answers to their scientific questions. It is equipped with a chatbot …