Computer and Systems Architecture Commons^™

Analyzing And Modeling Users In Multiple Online Social Platforms, Roy Lee Ka Wei

Dissertations and Theses Collection (Open Access)

This dissertation addresses the empirical analysis on user-generated data from multiple online social platforms (OSPs) and modeling of latent user factors in multiple OSPs setting.

In the first part of this dissertation, we conducted cross-platform empirical studies to better understand user's social and work activities in multiple OSPs. In particular, we proposed new methodologies to analyze users' friendship maintenance and collaborative activities in multiple OSPs. We also apply the proposed methodologies on real-world OSP datasets, and the findings from our empirical studies have provided us with a better understanding on users' social and work activities which are previously not uncovered …

Fixation And Confusion: Investigating Eye-Tracking Participants' Exposure To Information In Personas, Joni Salminen, Bernard J. Jansen, Jisun An, Soon-Gyo Jung, Lene Nielsen, Haewoon Kwak

Research Collection School Of Computing and Information Systems

To more effectively convey relevant information to end users of persona profiles, we conducted a user study consisting of 29 participants engaging with three persona layout treatments. We were interested in confusion engendered by the treatments on the participants, and conducted a within-subjects study in the actual work environment, using eye-tracking and talk-aloud data collection. We coded the verbal data into classes of informativeness and confusion and correlated it with fixations and durations on the Areas of Interests recorded by the eye-tracking device. We used various analysis techniques, including Mann-Whitney, regression, and Levenshtein distance, to investigate how confused users differed …