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Articles 1 - 4 of 4
Full-Text Articles in Computer Engineering
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Investigating Consumer Satisfaction Towards Mobile Marketing, Dr Surabhi Singh
Journal of International Technology and Information Management
The extensive applications of mobile phones are visible in global companies for the marketing of their products. The popularity of mobile marketing is increasing considerably. This paper has provided insights into the perspectives of consumer attitude towards mobile marketing in India. The companies will develop an understanding of how mobile marketing influence consumer attitudes. The scale of measurement used for Attitudes was Likert scale and explained the consumer's behavior towards mobile marketing. The factors identified through the study will provide insights into Consumer buying behavior via mobile platforms. The analytical tool SPSS has been used for analysis by using methods …
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Fashion Merchandising: An Augmented Reality, Naeha A. Sayed
Dissertations, Theses, and Capstone Projects
There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …
Privacy And The Information Age: A Longitudinal View, Charles E. Downing
Privacy And The Information Age: A Longitudinal View, Charles E. Downing
Journal of International Technology and Information Management
As information systems and data storage capacity become increasingly sophisticated, an important ethical question for organizations is “What can/will/should be done with the personal information that has been and can be collected?” Individuals’ privacy is certainly important, but so is less costly and more targeted business processes. As this conflict intensifies, consumers, managers and policy makers are left wondering: What privacy principles are important to guide organizations in self-regulation? For example, do consumers view the five rights originally stated in the European Data Protection Directive as important? Comprehensive? Is there a product discount point where consumers would forsake these principles? …
Hide It Or Unbundle It: A Comparison Of The Antitrust Investigations Against Microsoft In The U.S. And The E.U., Sue Ann Mota
Hide It Or Unbundle It: A Comparison Of The Antitrust Investigations Against Microsoft In The U.S. And The E.U., Sue Ann Mota
The University of New Hampshire Law Review
[Excerpt] "Microsoft Corporation, the world’s largest software company, has been facing antitrust scrutiny globally. In the U.S., after what’s been called the antitrust trial of the century, a consent decree was reached between Microsoft, the United States government, and several states, that closely resembled the litigated remedy that the remaining states received. Only Massachusetts appealed the litigated remedy, which was approved by the appeals court on June 30, 2004. In the United States, Microsoft was required to hide, but not remove, the Internet Explorer browser on the Windows Operating System. While antitrust litigation was ongoing in the United States against …