Computer Engineering Commons^™

Nudging Social Online Referrals: Evidence From A Randomized Field Experiment, Qian Zeng

Dissertations and Theses Collection (Open Access)

With the rise of social commerce platforms and customer engagement in online products and services, firms are focusing their attention on effective social online referral program to encourage customers’ online referral behaviors to grow their customer base. Hence, how to influence customers to participate in online referral is a matter of the utmost importance to firms. However, little empirical research has examined the impact of online referral program on customers’ online referral on social commerce platform. To close this research gap, this dissertation investigates the effectiveness of digital nudging for consumers’ social online referral on social commerce platforms.

Working with …

How Technology Is Reshaping Financial Services: Essays On Consumer Behavior In Card, Channel And Cryptocurrency Services, Dan Geng

Dissertations and Theses Collection

The financial services sector has seen dramatic technological innovations in the last several years associated with the “fintech revolution.” Major changes have taken place in channel management, credit card rewards marketing, cryptocurren-cy, and wealth management, and have influenced consumers’ banking behavior in different ways. As a consequence, there has been a growing demand for banks to rethink their business models and operations to adapt to changing consumer be-havior and counter the competitive pressure from other banks and non-bank play-ers. In this dissertation, I study consumer behavior related to different aspects of financial innovation by addressing research questions that are motivated …