Computer Engineering Commons^™

Nudging Social Online Referrals: Evidence From A Randomized Field Experiment, Qian Zeng

Dissertations and Theses Collection (Open Access)

With the rise of social commerce platforms and customer engagement in online products and services, firms are focusing their attention on effective social online referral program to encourage customers’ online referral behaviors to grow their customer base. Hence, how to influence customers to participate in online referral is a matter of the utmost importance to firms. However, little empirical research has examined the impact of online referral program on customers’ online referral on social commerce platform. To close this research gap, this dissertation investigates the effectiveness of digital nudging for consumers’ social online referral on social commerce platforms.

Working with …

Blockchain Based Efficient And Robust Fair Payment For Outsourcing Services In Cloud Computing, Yinghui Zhang, Robert H. Deng, Ximeng Liu, Dong Zheng

Research Collection School Of Computing and Information Systems

As an attractive business model of cloud computing, outsourcing services usually involve online payment and security issues. The mutual distrust between users and outsourcing service providers may severely impede the wide adoption of cloud computing. Nevertheless, most existing payment solutions only consider a specific type of outsourcing service and rely on a trusted third-party to realize fairness. In this paper, in order to realize secure and fair payment of outsourcing services in general without relying on any third-party, trusted or not, we introduce BCPay, a blockchain based fair payment framework for outsourcing services in cloud computing. We first present the …

The Technology Tide: Has It Hit The Shores Of Social Innovation?, Andrew Koh

Social Space

“We want a nice colour and it must look modern.”

That was the feedback some villagers gave during a design-thinking exercise regarding sanitation facilities. Although this took place several years ago, as part of my previous work in the international development sector, I remember the experience vividly. It struck me that most people—village-dwellers or Singaporeans alike—have similar aspirations for a better quality of living.

Easy Does It: Blockchain-Based Solutions For The Future, David Wong, Freddy Setiawan, Alvin Yong

Social Space

y now, most people are aware of Bitcoin and its meteoric rise in value. What is less known, however, is its underpinning technology, blockchain. Blockchain is a distributed ledger that records virtually all types of transactions.This distributed nature is reflected in itsphysical architecture, and is one of the main reasons for its strong resistance to hacking and its immutable nature.

All Systems Go: Building An Internet For Good, Sylvia Cadena

Social Space

The Internet has supercharged our ability to achieve development targets. Digital solutions, from both the public and private sectors, can facilitate unprecedented access to government and social services, banking andfinance, telehealth and well-being,education and training, employment opportunities, as well as create business opportunities.

Real-Time Inbound Marketing: A Use Case For Digital Banking, Alan Megargel, Venky Shankararaman, Srinivas K. Reddy

Research Collection School Of Computing and Information Systems

Over the years banks have been strategically using digital technologies to help transform various aspects of their business. In recent times, this strategy has evolved into one of digital augmentation of the bank’s processes, products and channels. This allows for reaching out to customers and partners through digital platforms, for example; the addition of mobile apps for customers to access and perform service transactions. Marketing continues to play a major role in supporting the expansion of business and increasing revenue for the bank. Marketing has evolved from mass direct targeting to more personalised, face-to-face and real-time targeting. In the digital …

Special Section: Technological Innovations For Communication And Collaboration In Social Spaces, Eric K. Clemons, Rajiv M. Dewan, Robert J. Kauffman, Thomas A. Weber

Research Collection School Of Computing and Information Systems

Research on social communication and collaboration is of high importance today in Information Systems, especially for interdisciplinary inquiry that emphasizes topics related to strategy, information, technology, economics, and society. The articles that are showcased in this special section of the Journal of Management Information Systems address issues that arise in a number of important contemporary contexts.

How Technology Is Reshaping Financial Services: Essays On Consumer Behavior In Card, Channel And Cryptocurrency Services, Dan Geng

Dissertations and Theses Collection

The financial services sector has seen dramatic technological innovations in the last several years associated with the “fintech revolution.” Major changes have taken place in channel management, credit card rewards marketing, cryptocurren-cy, and wealth management, and have influenced consumers’ banking behavior in different ways. As a consequence, there has been a growing demand for banks to rethink their business models and operations to adapt to changing consumer be-havior and counter the competitive pressure from other banks and non-bank play-ers. In this dissertation, I study consumer behavior related to different aspects of financial innovation by addressing research questions that are motivated …

Defining A Smart Nation: The Case Of Singapore, Siu Loon Hoe

Research Collection School Of Computing and Information Systems

Purpose - The purpose of this paper is to identify the key characteristics and propose a working definition of a smart nation.Design/methodology/approach - A case study of Singapore through an analysis of the key speeches made by senior Singapore leaders, publicly available government documents and news reports since the launch of the smart nation initiative in December 2014 was carried out.Findings - Just like smart cities, the idea of a smart nation is an evolving concept. However, there are some emerging characteristics that define a smart nation.Research limitations/implications - The paper provides an initial understanding of the key characteristics and …

Assessing Value Creation And Value Capture In Digital Business Ecosystems, Ravi S. Sharma, Francis Pereira, Narayan Ramasubbu, Margaret Tan, F. Ted Tschang

Research Collection Lee Kong Chian School of Business

Interest in business modeling of technology enterprises – the activity of designing the architecture for revenues, costs, products and/or services delivery and the overall value of an enterprise – has risen to prominence with the global crossing of the Internet chasm. However, as several studies have pointed out (c.f., Osterwalder, Pigneur & Tucci, 2005; Teece 2010; Zott & Amit, 2010), the investigations of business models and their fit with the strategy of an enterprise, have received little scholarly attention. In this article we formulate a framework, called ADVISOR, for modeling the business strategies of enterprises in the Interactive Digital Media …

Open Innovation In Platform Competition, Mei Lin

Research Collection School Of Computing and Information Systems

We examine the competition between a proprietary platform and an open platform,where each platform holds a two-sided market consisted of app developers and users.The open platform cultivates an innovative environment by inviting public efforts todevelop the platform itself and permitting distribution of apps outside of its own appmarket; the proprietary platform restricts apps sales solely within its app market. Weuse a game theoretic model to capture this competitive phenomenon and analyze theimpact of growth of the open source community on the platform competition. We foundthat growth of the open community mitigates the platform rivalry, and balances the developernetwork sizes on …