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Reaching 'An Audience That You Would Never Dream Of Speaking To': Influential Public Health Researchers' Views On The Role Of News Media In Influencing Policy And Public Understanding, Simon Chapman, Abby Haynes, Gemma Derrick, Heidi Sturk, Wayne Hall, Alexis B. St George
Reaching 'An Audience That You Would Never Dream Of Speaking To': Influential Public Health Researchers' Views On The Role Of News Media In Influencing Policy And Public Understanding, Simon Chapman, Abby Haynes, Gemma Derrick, Heidi Sturk, Wayne Hall, Alexis B. St George
Faculty of Social Sciences - Papers (Archive)
While governments and academic institutions urge researchers to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity. In this interview-based study, the authors report on the views about news media engagement and strategies used by 36 peer-voted leading Australian public health researchers in 6 fields. The authors consider their views about the role and importance of media in influencing policy, their reflections on effective or ineffective media communicators, and strategies used by these researchers about how to best retain their credibility and influence while engaging with the news media. …