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The Factors That Influenced The Decision To Enter Into A $1 Billion Fundraising Campaign By Two Public Higher Education Institutions, William Rhodes Logan

Doctoral Dissertations

The purpose of this study was to explore the factors that influenced the decision to enter into a $1 billion fundraising campaign by two public higher education institutions. The research was guided by two questions:

1. What factors influenced the decision to enter into a $1 billion or more fundraising campaign in each of the two public higher education institutions?
2. Were there factors shared by both institutions, and were differences apparent?

Data were collected from 14 in-depth interviews with presidents, vice presidents for development, fundraising volunteers, fundraising campaign consultants, and other members of the staff who were familiar with the factors …