Education Commons^™

Best Practices In Athletic Donor Relations: The Ncaa Football Bowl Subdivision, Liz Wanless, David A. Pierce, J. Michael Martinez, Heather J. Lawrence-Benedict, Nick Kopka

Journal of Applied Sport Management

The purpose of this investigation was to identify best practices in intercollegiate athletic donor relations for the National Collegiate Athletic Association (NCAA) Football Bowl Subdivision (FBS). Neither philanthropy research nor athletic fund-raising research presents a contemporary model of donor relations best practices. Additionally, athletic development tactics are given little attention in evidence-based literature. To investigate this topic, three rounds of the Delphi method were completed by 17 intercollegiate athletic development directors in the FBS. Forty-two best practices for donor acquisition and 38 best practices for donor retention and upgrade emerged. Implications for intercollegiate athletic development campaigns are addressed. Subscribe to …

The Factors That Influenced The Decision To Enter Into A $1 Billion Fundraising Campaign By Two Public Higher Education Institutions, William Rhodes Logan

Doctoral Dissertations

The purpose of this study was to explore the factors that influenced the decision to enter into a $1 billion fundraising campaign by two public higher education institutions. The research was guided by two questions:

1. What factors influenced the decision to enter into a $1 billion or more fundraising campaign in each of the two public higher education institutions?
2. Were there factors shared by both institutions, and were differences apparent?

Data were collected from 14 in-depth interviews with presidents, vice presidents for development, fundraising volunteers, fundraising campaign consultants, and other members of the staff who were familiar with the factors …