Tourism and Travel Commons^™

Effects Of Uncertainty Avoidance On Film-Motivated Tourists' Perceptions Of Destination Image, Place Attachment, And Intentions, Patrick Tyson, Wei Wang

Association of Marketing Theory and Practice Proceedings 2024

In an attempt to increase understanding of such film-motivated traveler bases, this study will apply self-congruence, film, and culture factors within a touristic background. This background, coming from a cross-cultural analysis between the Brazilian and Japanese episodes from the Netflix docuseries Street Food, will allow for exploration and analysis of the following research question: How does uncertainty avoidance affect the relationship between film-motivated tourists’ perceptions of destination image, place attachment, and travel intentions?

Study purposes include 1) examining mediation effects of place attachment in relationship between self-congruity theory and travel behavioral intentions and 2) evaluating moderation effects of film …

The Role Of Destination Image And Destination Attachment In Destination Loyalty Of Tourists Attending Rural Tourism Activities: The Case Of Canakkale, Buket Buluk Esitti

University of South Florida (USF) M3 Publishing

While destination loyalty is defined as tourists’ positive spiritual feelings towards a destination, their tendency to repurchase produced goods and services, and to recommend a destination to others; destination image is a simplification of a tourist’s complex beliefs, attitudes, impressions and thoughts about a destination. Destination attachment means the emotional bond and relationship that tourists form with a certain destination. In this study, these three issues were evaluated in terms of destination marketing and the nature of the relationship between them was examined. For this purpose, natural and cultural areas with rural tourism potential in Çanakkale were examined, and it …

Positive Influences Of Covid-19 On Local Touristic Sites: The Role Of Country Image In Stimulating Tourism In Jordan And India, Nadine Khair, Vimal C. Verma, Sara El-Deeb

University of South Florida (USF) M3 Publishing

Tourism took one of the hardest hits during COVID-19 pandemic, especially in Jordan and India, as they are tourism-dependent countries. Despite the restrictions that followed the pandemic, this study identifies the positive influence that this may have caused in enhancing local tourism. The study employed qualitative research methodology in which a sample of 30 interviews were conducted using convenience sampling technique in India and Jordan. Data was analysed using the thematic analysis. Results suggest that countries that have positive country image during the pandemic, may motivate civilians participate in domestic tourism resulting in improving local economy. The issue addressed is …

Effect Of Influencer Message Value On Destination Awareness, Image, And Travel Intentions, Shumaila Kashif, Maira Junejo, Farman Ali

3rd IBA SBS International Conference 2024

Tourism is one of the fastest-growing sectors and destination competition is expanding by the day. Lately, Pakistan's tourist business has exploded, fueled by social media influencers' content creation. Hence the aim of this research is to understand how the influencer message value impact destination awareness, image, and travel intentions.

Data was collected through purposive sampling from 216 respondents via google forms. Analysis was performed on Smart PLS version 3.2.8. Results indicated that Influencer source attractiveness affected destination awareness, destination image and travel intention positively and significantly. It also showed that entertainment was affecting destination awareness and destination image positively and …

Stopover Destination Attractiveness: A Quasi-Experimental Approach, Steven Pike, Nicolas Pontes, Filareti Kotsi

All Works

© 2020 Elsevier Ltd This study contributes to the emerging field of stopover destination attractiveness. There has been a paucity of published research around the phenomenon of stopovers, including stopover destination image, during long-haul international air travel. This is surprising given long-haul commercial flights date back to the 1930s, and that destination image has been the most popular topic in the tourism marketing literature since the 1970s. A quasi-experimental research design with samples of consumers in the UK and Australia was used to test aspects of a proposed model of stopover destination attractiveness. The results highlight the influence of perceived …

Boracay Island Destination Image Through Travel Blogs, Peter Lorenz Salmon, Ronelia Amen, Jan Patrick Aguilar, John Benedict Javellana, Cheryl Joy Fernandez

Journal of Environmental Science and Sustainable Development

Destination images are important information for marketing professionals, local planners, and travel bloggers on social media. The rise of social media has allowed more tourists to share their knowledge, emotions, and experiences from their travels. However, despite the popularity of adapting online narratives to destination images, little or no qualitative analysis has been conducted about island’s sustainable tourism development in the Philippines using information from social media. One type of destination are small islands in the Philippines. The examination is worthwhile inasmuch as the literature has been silent on destination images of top island retreats in the country, although there …

A Study Of Mazuism Religious Tourism In Taiwan: An Example Of Dajia Jenn Lann Temple, Chang Hsiao-Ming, Lin Ching-Hui, Huang Yen-Chen

International Journal of Religious Tourism and Pilgrimage

Although the study of Mazuism has been popular among scholars, few have attempted to touch upon its religious tourist behaviour; however, as the purpose of their travel is to worship at the Mazu Temple, it is thus, a tourism destination. Therefore, from the perspective of religious sustainable operation, it is important to understand the tourist behavior patterns of religious tourists visiting Mazu Temple. The purpose of this study is to analyze the interrelationships between destination image, service quality, perceived value, satisfaction, and behavioural intention. This study is conducted with convenience sampling methods for tourists visiting Jenn Lann Temple in Dajia, …

Been There, Done That: Quasi-Experimental Evidence About How, Why, And For Who, A Previous Visit Might Increase Stopover Destination Loyalty, Steven Pike, Filareti Kotsi, Frank Mathmann, Di Wang

All Works

© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. Despite stopovers being a part of long-haul air travel since commercial flights commenced over 80 years ago, the first published research on the phenomenon did not appear until 2016. Also, even though destination image has been the most researched construct in the destination marketing literature, no studies had measured perceptions of a destination in the context of a stopover until 2018. This study makes a contribution to this emerging research field by reporting how a quasi-experimental design found previous visitation enhances destination image and destination loyalty in …

Destination Brand Positioning Theme Development Based On Consumers’ Personal Values, Filareti Kotsi, Steven Pike

All Works

© The Author(s) 2020. This research note reports an investigation into the personal values that are salient to consumers when considering stopover destinations during long-haul travel. The findings, from personal interviews using the Repertory Test and laddering analysis, present destination marketers with potential brand positioning themes based on personal values. One of the greatest challenges facing destination marketers is developing a succinct brand positioning theme representative of a multiattributed entity that effectively differentiates from competing places offering similar attributes and benefits. It is argued that the development of a brand identity based on personal values, which subsume a myriad of …

There Is Nothing So Practical As Good Theory For Tracking Destination Image Over Time, Steven Pike, H. S. Jin, Filareti Kotsi

All Works

Destination image has consistently been a popular theme in the tourism literature. This is due to the important role the construct can play in the intangible nature of consumers' travel decisions. However, one temporal aspect, of how destination image might change over time, has attracted little academic research attention. This manuscript attempts to make a contribution to this gap in the literature by reporting key findings from an investigation into perceptions held of one of New Zealand's most popular resort destinations, Rotorua, at three points in time over two decades. The research is narrowly focused on the perceptions of consumers …

The Moderation Of Gender And Generation In The Effects Of Perceived Destination Image On Tourist Attitude And Visit Intention: A Study Of Potential Chinese Visitors To Australia, Songshan (Sam) Huang, Robert Van Der Veen

Research outputs 2014 to 2021

The overall purpose of this study is to examine the moderating roles of gender and generation in the effects of perceived destination image on tourist attitude and visit intention among Chinese potential tourists to Australia. Australia is one of the preferred destinations to Chinese tourists, and the China market emerges to be increasingly important to destination marketing organizations in Australia. Echoing the call for more gender studies in the tourism literature and also based on the generation theory, this study employed a cross-sectional questionnaire survey design and used structural equation modelling in its analysis. Survey data were collected through convenience …

Collective Strategies For Rural Tourism: The Experience Of Networks In Spain., Ana Isabel Polo, Dolores Frias

Journal of Tourism Consumption and Practice

Rural tourism is an increasingly important activity for the European economy. Rural tourism development is complex, considering the wide variety of companies, agents and resources to be jointly managed, the objectives of each participating company, but also to broader objectives relating to the development and conservation of resources in the rural tourist destination. The aim of this paper is to provide a better understanding about the effects of networks as a strategy for improving the development of the rural tourism sector. An in-depth study of networked firms representing a rural tourism consolidated destination found that actions undertaken by networks contributes …

The Image Of India As A Travel Destination And The Attitude Of Viewers Towards Indian Tv Dramas, Usep Suhud, Gregory B. Willson

Research outputs 2014 to 2021

For a few decades now, various television stations in Indonesia have been broadcasting foreign drama series including those from a range of Asian countries, such Korea, India, Turkey, Thailand and the Philippines . This study aims to explore attitude towards Asian drama in those countries and the destination image of the country where the drama emanates from as perceived by the audiences. This study applied a mixed-methodology approach in order to explore particularly attitudes towards foreign television drama productions. There is a paucity of study exploring the attitudes of audiences towards Indian television dramas and a limited study focussing on …

The Effect Of Destination Image On Tourists’ Trust, Loyalty And Satisfaction With A Heritage Tourism Destination: A Case Study Of Abyaneh, Iran, Farshid Mirzaalian, Elizabeth Halpenny

TTRA Canada 2016 Conference

Tourists’ satisfaction and their loyalty to tourism destinations have been considered as a tool for increasing competitiveness. This study examined the association between destination image, attributes, trust felt for the destination, satisfaction, and destination loyalty. A sample of tourists visiting Abyaneh, an important cultural heritage place in Iran was collected periodically through 2015/16 (n = 521). A self-administrated paper-based questionnaire was used to collect data for this research. The questionnaire contained 21 items and was measured with a five-point Likert scale. Data collection is complete and analysis is ongoing. Principal component analysis and Cronbach’s alpha were used to confirm the …

Madrid: Literary Fiction And The Imaginary Urban Destination, Graham Busby, Maximiliano E. Korstanje, Charlie Mansfield

Journal of Tourism Consumption and Practice

This study selects novels from French and Spanish language traditions, which may not be available to English-speakers, in order to determine if specific aspects throw light on our understanding of Madrid as a destination. Marc Lambron's L'Impromptu de Madrid and Antonio Munoz Molina’s Mysteries of Madrid are taken as proof of the influence the narrative can exert on social daily life and consumption. Narrative foregrounds the fictions which are at stake in imagining the city as destination and also provides a vehicle for presenting the much broader social forces that converge in the author at the time of imagining and …

Assessing The Impact Of Movies Upon An Individual's Image Formation Concerning A Given Destination, Jeeyeon (Jeannie) Hahm

Electronic Theses and Dissertations

The process of watching a movie is a common way to be entertained in this day and age. There are multiple ways in which people can enjoy a movie ranging from the big screen at a commercial theater, on their home's television, or even in a car while driving. One outcome associated with watching a destination movie might be that the viewer will be compelled to visit or not the location portrayed in the movie. It is a primary assumption of this thesis that movies have the ability to create or change an individual's image of a destination by its …