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Full-Text Articles in Tourism and Travel
There Is Nothing So Practical As Good Theory For Tracking Destination Image Over Time, Steven Pike, H. S. Jin, Filareti Kotsi
There Is Nothing So Practical As Good Theory For Tracking Destination Image Over Time, Steven Pike, H. S. Jin, Filareti Kotsi
All Works
Destination image has consistently been a popular theme in the tourism literature. This is due to the important role the construct can play in the intangible nature of consumers' travel decisions. However, one temporal aspect, of how destination image might change over time, has attracted little academic research attention. This manuscript attempts to make a contribution to this gap in the literature by reporting key findings from an investigation into perceptions held of one of New Zealand's most popular resort destinations, Rotorua, at three points in time over two decades. The research is narrowly focused on the perceptions of consumers …
The Moderation Of Gender And Generation In The Effects Of Perceived Destination Image On Tourist Attitude And Visit Intention: A Study Of Potential Chinese Visitors To Australia, Songshan (Sam) Huang, Robert Van Der Veen
The Moderation Of Gender And Generation In The Effects Of Perceived Destination Image On Tourist Attitude And Visit Intention: A Study Of Potential Chinese Visitors To Australia, Songshan (Sam) Huang, Robert Van Der Veen
Research outputs 2014 to 2021
The overall purpose of this study is to examine the moderating roles of gender and generation in the effects of perceived destination image on tourist attitude and visit intention among Chinese potential tourists to Australia. Australia is one of the preferred destinations to Chinese tourists, and the China market emerges to be increasingly important to destination marketing organizations in Australia. Echoing the call for more gender studies in the tourism literature and also based on the generation theory, this study employed a cross-sectional questionnaire survey design and used structural equation modelling in its analysis. Survey data were collected through convenience …