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Full-Text Articles in Tourism and Travel
Vr In Tourism: A New Call For Virtual Tourism Experience Amid And After The Covid-19 Pandemic, Maksim Godovykh, Carissa Baker, Alan Fyall
Vr In Tourism: A New Call For Virtual Tourism Experience Amid And After The Covid-19 Pandemic, Maksim Godovykh, Carissa Baker, Alan Fyall
Faculty Scholarship and Creative Works
Virtual reality has become a more common phenomenon in both destination marketing and on-site experience. The recent challenges such as overtourism and the COVID-19 pandemic have created a pressing need to examine virtual tourism as an alternative to traditional travel. This conceptual article aims at clarifying virtual experience in tourism, discussing the main antecedents and outcomes of virtual experience, and proposing a conceptual model of virtual tourism experience. The review of the literature revealed that virtual experience in tourism is influenced by factors related to information, quality, technology acceptance, and affective involvement and has significant effects on tourists' attitudes and …