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Full-Text Articles in Tourism and Travel
Stopover Destination Attractiveness: A Quasi-Experimental Approach, Steven Pike, Nicolas Pontes, Filareti Kotsi
Stopover Destination Attractiveness: A Quasi-Experimental Approach, Steven Pike, Nicolas Pontes, Filareti Kotsi
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© 2020 Elsevier Ltd This study contributes to the emerging field of stopover destination attractiveness. There has been a paucity of published research around the phenomenon of stopovers, including stopover destination image, during long-haul international air travel. This is surprising given long-haul commercial flights date back to the 1930s, and that destination image has been the most popular topic in the tourism marketing literature since the 1970s. A quasi-experimental research design with samples of consumers in the UK and Australia was used to test aspects of a proposed model of stopover destination attractiveness. The results highlight the influence of perceived …
Been There, Done That: Quasi-Experimental Evidence About How, Why, And For Who, A Previous Visit Might Increase Stopover Destination Loyalty, Steven Pike, Filareti Kotsi, Frank Mathmann, Di Wang
Been There, Done That: Quasi-Experimental Evidence About How, Why, And For Who, A Previous Visit Might Increase Stopover Destination Loyalty, Steven Pike, Filareti Kotsi, Frank Mathmann, Di Wang
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© 2020, © 2020 Informa UK Limited, trading as Taylor & Francis Group. Despite stopovers being a part of long-haul air travel since commercial flights commenced over 80 years ago, the first published research on the phenomenon did not appear until 2016. Also, even though destination image has been the most researched construct in the destination marketing literature, no studies had measured perceptions of a destination in the context of a stopover until 2018. This study makes a contribution to this emerging research field by reporting how a quasi-experimental design found previous visitation enhances destination image and destination loyalty in …
Destination Brand Positioning Theme Development Based On Consumers’ Personal Values, Filareti Kotsi, Steven Pike
Destination Brand Positioning Theme Development Based On Consumers’ Personal Values, Filareti Kotsi, Steven Pike
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© The Author(s) 2020. This research note reports an investigation into the personal values that are salient to consumers when considering stopover destinations during long-haul travel. The findings, from personal interviews using the Repertory Test and laddering analysis, present destination marketers with potential brand positioning themes based on personal values. One of the greatest challenges facing destination marketers is developing a succinct brand positioning theme representative of a multiattributed entity that effectively differentiates from competing places offering similar attributes and benefits. It is argued that the development of a brand identity based on personal values, which subsume a myriad of …
There Is Nothing So Practical As Good Theory For Tracking Destination Image Over Time, Steven Pike, H. S. Jin, Filareti Kotsi
There Is Nothing So Practical As Good Theory For Tracking Destination Image Over Time, Steven Pike, H. S. Jin, Filareti Kotsi
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Destination image has consistently been a popular theme in the tourism literature. This is due to the important role the construct can play in the intangible nature of consumers' travel decisions. However, one temporal aspect, of how destination image might change over time, has attracted little academic research attention. This manuscript attempts to make a contribution to this gap in the literature by reporting key findings from an investigation into perceptions held of one of New Zealand's most popular resort destinations, Rotorua, at three points in time over two decades. The research is narrowly focused on the perceptions of consumers …