Tourism and Travel Commons^™

Boracay Island Destination Image Through Travel Blogs, Peter Lorenz Salmon, Ronelia Amen, Jan Patrick Aguilar, John Benedict Javellana, Cheryl Joy Fernandez

Journal of Environmental Science and Sustainable Development

Destination images are important information for marketing professionals, local planners, and travel bloggers on social media. The rise of social media has allowed more tourists to share their knowledge, emotions, and experiences from their travels. However, despite the popularity of adapting online narratives to destination images, little or no qualitative analysis has been conducted about island’s sustainable tourism development in the Philippines using information from social media. One type of destination are small islands in the Philippines. The examination is worthwhile inasmuch as the literature has been silent on destination images of top island retreats in the country, although there …