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Full-Text Articles in Tourism and Travel
An Empirical Analysis Of Climatic, Geographic, And Cultural Determinants Of International Tourism, Ethan Straus
An Empirical Analysis Of Climatic, Geographic, And Cultural Determinants Of International Tourism, Ethan Straus
Honors Theses
Each year, billions of people visit different countries all around the world. For many of those countries, tourism is their primary industry, leading to millions of jobs and dollars in revenue. It is expected that by 2020 total International Tourism Receipts will reach 2 trillion US dollars annually. Currently, tourism employs an estimated 200 million people around the world. With the continued progression of climate change, the tourism industry is facing a newfound threat. Global temperatures and the seal level are both expected to rise significantly by the end of the century. Additionally, the Intergovernmental Panel on Climate Change has …
An Overview And Analysis Of The Impacts Of Extreme Heat On The Aviation Industry, Brandon T. Carpenter
An Overview And Analysis Of The Impacts Of Extreme Heat On The Aviation Industry, Brandon T. Carpenter
Chancellor’s Honors Program Projects
No abstract provided.
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Honors Thesis
Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …