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Articles 1 - 7 of 7
Full-Text Articles in Technology and Innovation
Organizing Digital Platforms And Customer Needs For Digital Service Innovation, Gamel O. Wiredu
Organizing Digital Platforms And Customer Needs For Digital Service Innovation, Gamel O. Wiredu
The African Journal of Information Systems
Digital organizations have become highly dependent on digital platforms and customer needs as key resources for digital service innovation. These resources in the competitive environment are making and shaping innovation of digital services because, though external, they remain central to digital organizations’ strategic innovation and competitiveness. Yet, how and why organizing these resources influences digital service innovation is under-explained in the literature. This paper, based on an empirical study and grounded theory methodology, addresses this limitation. It explains that digital service innovation occurs through two complementary types of organizing, namely: foundational knowledge organizing by combining digital platforms and customer needs, …
Data Disparity: Tiered Pricing As An Alternative To Consumer Iot Data Privacy Regulations, Matthew Lostocco
Data Disparity: Tiered Pricing As An Alternative To Consumer Iot Data Privacy Regulations, Matthew Lostocco
Honors Theses and Capstones
In recent years, Internet of Things (IoT) devices have exploded on the consumer scene. These emerging products bring new technological capabilities into our everyday lives. IoT is projected to contribute anywhere from $4-11 trillion to the global economy and companies are investing billions of dollars into the technology. However, with the vast amount of data that IoT devices collect, consumers are burdening the risk of having their personal data breached or sold to third parties. This paper first identifies why consumers may be weary or willing towards providing their personal data and how unconscious biases in the purchasing process cause …
Successful Implementation Of Pharmacy Retail Store Loyalty Reward Programs, Cristina D. Reinert, Jill A. Murray
Successful Implementation Of Pharmacy Retail Store Loyalty Reward Programs, Cristina D. Reinert, Jill A. Murray
International Journal of Applied Management and Technology
Loyalty reward programs are utilized within various industries as a key marketing strategy. A successfully implemented loyalty reward program benefits both the consumer and the company. The purpose of this multicase study was to explore strategies that pharmacy retail managers use to deliver loyalty reward programs. The theory of planned behavior was used as the conceptual framework to guide the study. Mobile technology, customer involvement, brand management, and tier-based rewards were the themes that emerged during data analysis. The findings are of interest to pharmacy retail managers and marketers because they are instrumental in implementing a successful loyalty reward program.
Designing The Dynamics Of Service Innovations, Arcot Desai Narasimhalu
Designing The Dynamics Of Service Innovations, Arcot Desai Narasimhalu
Research Collection School Of Computing and Information Systems
There is no serious tool available to design service innovations even as it is gaining in important attention from the academic and industrial worlds. This paper presents a method that is specifically developed to help service innovators plan and design their innovations. The method recognizes the dependencies that exist across a service provider, customers and suppliers and help identify potential inconsistencies in the design of service innovations.
Importance-Performance Analysis Of Guest Entertainment Technology Amenities In The Lodging Industry, Anil Bilgihan Dr., Cihan Cobanoglu, Brian L. Miller
Importance-Performance Analysis Of Guest Entertainment Technology Amenities In The Lodging Industry, Anil Bilgihan Dr., Cihan Cobanoglu, Brian L. Miller
Hospitality Review
An assessment of how hotel guests view in-room entertainment-technology amenities was conducted to compare the importance of these technologies to how they performed. In-room entertainment technology continues to evolve in the hotel industry. However, given the multitude of entertainment products available in the marketplace today, hoteliers have little understanding of guests’ expectations and of which in-room entertainment-technology amenities will drive guest satisfaction and increase loyalty to the hotel brand. Given that technology is integral to a hotel stay, this study seeks to evaluate the importance and performance of in-room entertainment-technology amenities. Findings indicate that free-to-guest television (FTG TV) and high-speed …
Customer Relationship Management (Crm): A Comparative Study Between U.S.A. And Spain, Jesus Garcia De Madariaga
Customer Relationship Management (Crm): A Comparative Study Between U.S.A. And Spain, Jesus Garcia De Madariaga
Journal of International Technology and Information Management
This paper surveys the marketing executives of the top companies in Spain with more than 100 million euros on net sales and reports the status of Customer Relationship Management (CRM) solutions in their companies. The results are compared with the U.S.A. status reported by a previous study developed by InformationWeek Research in 2000 with a sample based on Fortune 500. One hundred and thirty-six companies participated in this study. The data provides insights into the strengths and weaknesses of the CRM in Spain in comparison with USA. Some viable actions are recommended to improve the usage of CRM and to …
Information Systems Service Quality Measurement: The Evolution Of The Servqual Instrument, Dwayne Whitten
Information Systems Service Quality Measurement: The Evolution Of The Servqual Instrument, Dwayne Whitten
Journal of International Technology and Information Management
Due to the increasing service component of information technology, service quality measurement has become increasingly important as IS practitioners attempt to increase service quality to customers. The measurement of service quality in IS evolved from the research done in the marketing literature. The SERVQUAL instrument has evolved to become the most commonly used measurement instrument in both IS and marketing. Although commonly used, the SERVQUAL instrument is not without criticism. This paper describes the SERVQUAL instrument, its criticisms and support, and finally the SERVPERF instrument, a variation of the SERVQUAL instrument which is an attempt at improving upon the SERVQUAL …