Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Technology and Innovation
From Truth To Trust: The Impact Of Blockchain Traceability On Trust In Product Authenticity, Frank Betz
From Truth To Trust: The Impact Of Blockchain Traceability On Trust In Product Authenticity, Frank Betz
Theses and Dissertations
In the global marketplace, customers are increasingly unaware of the source, provenance, and authenticity of products. Early research has shown that the introduction of blockchain technology into the supply chain area can make it more transparent and trustworthy. As a platform that supports distributed, cryptographically secure, auditable transactions, blockchain has expanded from the domain of digital cryptocurrency into the domain of physical asset provenance and ownership tracking and tracing. This research examines blockchain support of trust in product authenticity adopting a two-paper dissertation format. In the first conceptual paper, I develop a conceptual framework on blockchain technology's unique features and …
Adoption Of Ai-Enabled Technology: Taking The Bad With The Good, George Dagliyan
Adoption Of Ai-Enabled Technology: Taking The Bad With The Good, George Dagliyan
Theses and Dissertations
From autonomous vehicles to smart home assistants and telemedicine, artificial intelligence enabled (AI-enabled) technologies are increasingly available in the market. Consumers are saddled between the benefits and the risks of these new technologies, yet prior research has not accounted for the coexistence of inhibitory and faciliatory factors and how they affect intentions to use AI-enabled technology. The current research introduces a conceptual model to address these relationships and integrates the role of subjective ambivalence and brand trust. The model was tested using structural equation modeling with a cross sectional survey of U.S. consumers across three distinct categories of AI: autonomous …