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Full-Text Articles in Sports Management
Free Ride, Take It Easy: An Empirical Analysis Of Adverse Incentives Caused By Revenue Sharing, Daniel A. Rascher
Free Ride, Take It Easy: An Empirical Analysis Of Adverse Incentives Caused By Revenue Sharing, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
A fundamental belief in professional sport leagues is that competitive balance is needed to maximize demand and revenues; therefore, leagues have created policies attempting to attain proper competitive balance. Further, research posits that objectives of professional sport teams’ owners include some combination of winning and profit maximization. Although the pursuit of wins is a zero sum game, revenue generation and potential profit making is not. This article focuses upon the National Football League’s potential unintended consequences of creating the incentive for some teams to free ride on the rest of the league’s talent and brand. It examines whether an owner’s …
The Impact Of Ethnic Diversity On The Ladies Professional Golf Association: A Case Study Of Anheuser-Busch And Its Sponsorship Objectives And Strategies, Joon-Seo Andrew Choi
The Impact Of Ethnic Diversity On The Ladies Professional Golf Association: A Case Study Of Anheuser-Busch And Its Sponsorship Objectives And Strategies, Joon-Seo Andrew Choi
Kinesiology (Formerly Exercise and Sport Science)
Between January 2001 and November 2009, players of Asian decent won nearly 30% of the 287 LPGA-sanctioned tournaments held during the period. By contrast, only 15 years ago (in 1995), an Asian player won only one of the 37 LPGA tournaments held that year(Ladies Professional Golf Association [LPGA], 2009). Clearly a new generation of golferse has significantly increased the ethnic diversity of the LPGA and it tournament winners. THis study investigated whether and how ethnic diversity in the LPGA has influenced the objectives and strategies of LPGA sponsorship decisions for the Anheuser-Busch Company (A-B). This research included 11 semi-structured interviews …
The Effects Of Roster Turnover On Demand In The National Basketball Association, Alan L. Morse, Stephen L. Shapiro, Chad D. Mcevoy, Daniel A. Rascher
The Effects Of Roster Turnover On Demand In The National Basketball Association, Alan L. Morse, Stephen L. Shapiro, Chad D. Mcevoy, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
The purpose of this study was to examine the effects of roster turnover on demand in the National Basketball Association (NBA) over a five-year period (2000–2005) and compare these results to previous research on turnover in Major League Baseball (MLB). A censored regression equation was developed to examine the relationship between roster turnover and season attendance, while controlling for other potentially confounding variables in the model. The censored regression model was used to account for the capacity constraints by forecasting the level of demand beyond capacity using information from the uncensored observations. The regression model was found to be significant …
Executive Interview: An Interview With David G. Brooks, General Manager Of The Beijing Olympics For Coca-Coca China, Joon-Seo Andrew Choi
Executive Interview: An Interview With David G. Brooks, General Manager Of The Beijing Olympics For Coca-Coca China, Joon-Seo Andrew Choi
Kinesiology (Formerly Exercise and Sport Science)
No abstract available.
Do Fans Want Close Contests? A Test Of The Uncertainty Of Outcome Hypothesis In The National Basketball Association, Daniel A. Rascher, John Paul G. Solmes
Do Fans Want Close Contests? A Test Of The Uncertainty Of Outcome Hypothesis In The National Basketball Association, Daniel A. Rascher, John Paul G. Solmes
Kinesiology (Formerly Exercise and Sport Science)
The National Basketball Association claims to sell entertainment. Part of that entertainment is dose, competitive contests with uncertain outcomes. Howeyer, hometown fans want the home team to win. Hence, optimal probability that the home team wins a game from the perspective of maximizing demand, lays somewhere between 0.5 and 1.0. Using data from individual games for the 2001-02 season, this optimal probability was estimated to be approximately 0.66. Fans want their home team to have about twice the chance to win a game as the visiting team. Reprinted by permission of the publisher.
Treatment Of Travel Expenses By Golf Course Patrons: Sunk Or Bundled Costs And The First And Third Laws Of Demand, Matthew T. Brown, Daniel A. Rascher, Chad D. Mcevoy, Mark S. Nagel
Treatment Of Travel Expenses By Golf Course Patrons: Sunk Or Bundled Costs And The First And Third Laws Of Demand, Matthew T. Brown, Daniel A. Rascher, Chad D. Mcevoy, Mark S. Nagel
Kinesiology (Formerly Exercise and Sport Science)
To attract golf patrons, sport managers must understand consumption patterns of the golfer. Importantly, the treatment of travel costs must be understood. According to the Alchian-Allen (1964) theorem, golfers treat travel costs as bundled costs (third law of economic demand) whereas classical consumer theory indicates that golfers treat travel costs as sunk costs (first law of economic demand). The purpose of this study was to determine if golf patrons treated travel costs as sunk costs or if they treated travel costs as a bundled cost. Data from a survey of course patrons in Ohio support the treatment of travel costs …
Executive Interview: An Interview With Charlie Faas, Daniel A. Rascher
Executive Interview: An Interview With Charlie Faas, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
No abstract available.
Executive Interview: An Interview With Dan Champeau And Chad Lewis, Daniel A. Rascher
Executive Interview: An Interview With Dan Champeau And Chad Lewis, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
No abstract available.
Variable Ticket Pricing In Major League Baseball, Daniel A. Rascher
Variable Ticket Pricing In Major League Baseball, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
Sport teams historically have been reluctant to change ticket prices during the season. Recently, however, numerous sport organizations have implemented variable ticket pricing in an effort to maximize revenues. In Major League Baseball variable pricing results in ticket price increases or decreases depending on factors such as quality of the opponent, day of the week, month of the year, and for special events such as opening day, Memorial Day, and Independence Day. Using censored regression and elasticity analysis, this article demonstrates that variable pricing would have yielded approximately $590,000 per year in additional ticket revenue for each major league team …
Variable Ticket Pricing In Major League Baseball, Daniel A. Rascher, Chad D. Mcevoy, Mark S. Nagel, Matthew T. Brown
Variable Ticket Pricing In Major League Baseball, Daniel A. Rascher, Chad D. Mcevoy, Mark S. Nagel, Matthew T. Brown
Kinesiology (Formerly Exercise and Sport Science)
Sport teams historically have been reluctant to change ticket prices during the season. Recently, however, numerous sport organizations have implemented variable ticket pricing in an effort to maximize revenues. In Major League Baseball variable pricing results in ticket price increases or decreases depending on factors such as quality of the opponent, day of the week, month of the year, and for special events such as opening day, Memorial Day, and Independence Day. Using censored regression and elasticity analysis, this article demonstrates that variable pricing would have yielded approximately $590,000 per year in additional ticket revenue for each major league team …
Executive Interview: An Interview With Dennis Wilcox, Daniel A. Rascher
Executive Interview: An Interview With Dennis Wilcox, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
No abstract available.
Executive Interview: An Interview With Randy Vataha, Daniel A. Rascher
Executive Interview: An Interview With Randy Vataha, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
No abstract available.
The Use Of Public Funds For Private Benefit: An Examination Of The Relationship Between Public Stadium Funding And Ticket Prices In The National Football League, Matthew T. Brown, Daniel A. Rascher, Wesley M. Ward
The Use Of Public Funds For Private Benefit: An Examination Of The Relationship Between Public Stadium Funding And Ticket Prices In The National Football League, Matthew T. Brown, Daniel A. Rascher, Wesley M. Ward
Kinesiology (Formerly Exercise and Sport Science)
During the past decade there has been a proliferation of sports stadia being built in America’s municipal districts. While it used to be common for the public to fully fund stadium construction projects, over the past 20 years factors such as political motives, tax reform, and increased public awareness of tax equity have forced sports teams to share increasing amounts of the financial burden (Crompton, Howard, & Var, 2003). As public funding for stadia construction has decreased, franchises have continued to strive for maximized profits. Concurrently, the cost of attending events in sports stadia has increased for consumers in terms …
Executive Interview: An Interview With Mitchell Ziets For Ijsf, Daniel A. Rascher
Executive Interview: An Interview With Mitchell Ziets For Ijsf, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
No abstract available.
Visual Ethnography Of On-Site Sport Sponsorship Activation: Lg Action Sports Championship, Joon-Seo Andrew Choi
Visual Ethnography Of On-Site Sport Sponsorship Activation: Lg Action Sports Championship, Joon-Seo Andrew Choi
Kinesiology (Formerly Exercise and Sport Science)
Sporting events have increasingly become the epicenter of sponsorship or logo showcasing and the concept of sponsorship has changed the way sport marketers view sporting events ever so drastically. The amount of logo exposure at sporting venues determines the fine line between instant elation and intolerable anguish for sport marketers. Do consumers then actually notice the multitiude of logos that the sponsors bombard them with at these sporting events? The purpose of this study is to investigate what an average spectator at a sporting event visually records in a two-hour span. The research question is "Do on-site sponsor programs indeed …
Nba Expansion And Relocation: A Viability Study Of Various Cities, Daniel A. Rascher, Heather Rascher
Nba Expansion And Relocation: A Viability Study Of Various Cities, Daniel A. Rascher, Heather Rascher
Kinesiology (Formerly Exercise and Sport Science)
An examination of possible expansion or relocation sites for the NBA is undertaken using a two-equation system requiring two-stage probit least squares to estimate. The location model forecasts the best cities for an NBA team based on the underlying characteristics of current NBA teams. The results suggest that Louisville, San Diego, Baltimore, St. Louis, and Norfolk appear to be the most promising candidates for relocation or expansion.
Nba Expansion And Relocation: A Viability Study Of Various Cities, Daniel A. Rascher
Nba Expansion And Relocation: A Viability Study Of Various Cities, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
An examination of possible expansion or relocation sites for the NBA is undertaken using a two-equation system requiring two-stage probit least squares to estimate. The location model forecasts the best cities for an NBA team based on the underlying characteristics of current NBA teams. The results suggest that Louisville, San Diego, Baltimore, St. Louis, and Norfolk appear to be the most promising candidates for relocation or expansion.
Revenue And Wealth Maximization In The National Football League: The Impact Of Stadia, Daniel A. Rascher
Revenue And Wealth Maximization In The National Football League: The Impact Of Stadia, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
The opening of the Palace of Auburn Hills, the SkyDome, and Oriole Park at Camden Yards led to the beginning of a construction boom in professional sport. In the National Football League (NFL) alone, 26 stadiums have been built or renovated in the past 10 years. Due to the additional revenue generated by these facilities and the NFL's current revenue sharing system, professional football franchises are building new stadia for economic reasons rather than to replace unusable or unsafe facilities. The purpose of this study was to determine if a significant difference in net revenue change existed for NFL teams …
Does Bat Day Make Cents? The Effect Of Promotions On The Demand For Major League Baseball, Mark Mcdonald, Daniel A. Rascher
Does Bat Day Make Cents? The Effect Of Promotions On The Demand For Major League Baseball, Mark Mcdonald, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (1) the overall effect of promotions on attendance, and (2) the marginal impact on attendance of additional promotional days. Using a data set containing 1500 observations, we find that a promotion increases single game attendance by about 14%. Additionally, increasing the number of promotions has a negative effect …
Does Bat Day Make Cents? The Effect Of Promotions On The Demand For Major League Baseball, Daniel A. Rascher
Does Bat Day Make Cents? The Effect Of Promotions On The Demand For Major League Baseball, Daniel A. Rascher
Kinesiology (Formerly Exercise and Sport Science)
A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (a) the overall effect of promotions on attendance, and (b) the marginal impact on attendance of additional promotional days. Using a data set containing 1,500 observations, we find that a promotion increases single game attendance by about 14%. Additionally, increasing the number of promotions has a negative effect …
Evaluating Sport "Hero/Ines": Contents, Forms, And Social Relations, Jeremy W. Howell
Evaluating Sport "Hero/Ines": Contents, Forms, And Social Relations, Jeremy W. Howell
Kinesiology (Formerly Exercise and Sport Science)
This essay engages in a reflexive analysis of how to say something "officially recognized as intellectual" about some person who is emotively sensational. This essay has two parts: (a) a position statement on hero/ines that invites engagement in a process of rediscovery and reconsideration how the privileged, intellectual class can write biographies that, in C. Wright Mills' terms, truly integrates the subject's biography with the historical and socially constructed essence of his or her being; and (b) an inquiry into whether celebrated individuals are truly worthy of respect and in what ways he or she may be reactionary, reformative (playing …
“A Revolution In Motion": Advertising And The Politics Of Nostalgia, Jeremy W. Howell
“A Revolution In Motion": Advertising And The Politics Of Nostalgia, Jeremy W. Howell
Kinesiology (Formerly Exercise and Sport Science)
As part of their "Revolution in Motion" advertising campaign in 1987, Nike introduced the controversial television commerical that featured, as a sound track, the 1968 Beatles song Revolution. Located within a contemporary framework of time and place, emotion and message, politics and consumption, and capitalism and pleasure, the commercial can be articulated to a critical debate that has increasingly come to determine our political and affective lives. Thispaper focuses on the nature of this debate as it has emerged over the last decade and addresses, among other things, the legacy of the 1960s, the rise of the fitness movement, the …