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Full-Text Articles in Sports Management
Investigating The Mediating Role Of Market Orientation Between Internal Marketing And The Development Of Entrepreneurial Orientation Within Private Sports Clubs, Hossein Mansouri, Saeed S. Boroujerdi, Michael Polonsky, Maizaitulaidawati M. Husin, Mehdi Seydi
Investigating The Mediating Role Of Market Orientation Between Internal Marketing And The Development Of Entrepreneurial Orientation Within Private Sports Clubs, Hossein Mansouri, Saeed S. Boroujerdi, Michael Polonsky, Maizaitulaidawati M. Husin, Mehdi Seydi
New England Journal of Entrepreneurship
Purpose–This studyexamines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs.
Design/methodology/approach–The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software.
Findings– The findings indicate a positive relationship between internal marketing and employees’ entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation.
Originality/value– The results suggest a higher level of market orientation in the organization can increase teamwork and, …