Sports Management Commons^™

Investigating The Mediating Role Of Market Orientation Between Internal Marketing And The Development Of Entrepreneurial Orientation Within Private Sports Clubs, Hossein Mansouri, Saeed S. Boroujerdi, Michael Polonsky, Maizaitulaidawati M. Husin, Mehdi Seydi

New England Journal of Entrepreneurship

Purpose–This studyexamines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs.

Design/methodology/approach–The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software.

Findings– The findings indicate a positive relationship between internal marketing and employees’ entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation.

Originality/value– The results suggest a higher level of market orientation in the organization can increase teamwork and, …

The Value Of A Sports Franchise: The Influence Of Coaches, Fans, And Players, Montgomery Gray

Sacred Heart University Scholar

This article examines existing data to consider the factors that go into the valuation of a sports franchise. Rather than assuming a narrow monetary calculation, I argue for a broader perspective that includes the often incalculable influence of coaches, fans, and players.