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Articles 1 - 11 of 11
Full-Text Articles in Sports Management
The Effect Of Factors And Constraints On Sporting Attendance, Joshua D. Whitlow
The Effect Of Factors And Constraints On Sporting Attendance, Joshua D. Whitlow
Honors Theses
21,625 fans packed the confines of Brooks stadium on September 3, 2022, for a clash between the Army Black Knights football team and the Coastal Carolina Chanticleers football team. This was a new record at Brooks stadium, and was followed with just 12,261 the next week vs. Gardner Webb. Meanwhile, a 2022 Coastal Carolina Women’s Soccer game draws in less than 200 spectators. On the surface level, the disparity of these numbers appears confusing and unconnected to one another, however there are a multitude of factors that go into the number of people who show up to a particular sporting …
College Student Attitudes Toward Student-Athlete's Ability To Profit From Name, Image, And Likeness (Nil), Daniel G. Panzano
College Student Attitudes Toward Student-Athlete's Ability To Profit From Name, Image, And Likeness (Nil), Daniel G. Panzano
Honors Theses
Since the recent passing of legislation allowing student-athletes to profit from their own personal brands and sponsorships (Name, Image, and Likeness; NIL), there has been very little research. The purpose of this study was to measure the attitudes and support students have towards the financial compensation of their student-athlete counterparts. The researchers surveyed 67 Coastal Carolina University students. Using a quantitative study, data was gathered pertaining to the opinions toward NIL, feelings of team affiliation, and demographic information. Statistically significant differences were found toward some elements of NIL and gender, major, and academic year. A statistically significant correlation was also …
Sustainability In Minor League Sports, Sara Nimmo
Sustainability In Minor League Sports, Sara Nimmo
Honors Theses
The COVID-19 Pandemic has greatly impacted the sports industry with the substantial changes that were prevalent during 2020. With those changes, many leagues had drastic budget decreases and were forced to compensate for the lost revenues. Many teams throughout Minor League Baseball, the AHL and the NBA G League were forced to come up with creative revenue streams as well as cost cutting strategies in order to maintain operations after the pandemic. Along with the effects of COVID-19 on the business of minor league sports, there is also heightened attention on what minor league teams are doing to sustain the …
The Comparison Between Social Media Marketing Strategies In The United Kingdom And United States Professional Soccer Teams, Lerol Parchment
The Comparison Between Social Media Marketing Strategies In The United Kingdom And United States Professional Soccer Teams, Lerol Parchment
Honors Theses
Communication is a lot different today than it was 20 years ago. People today spend hours on their social media where they receive the majority of the information about the world. Thus, social media is one of the most influential platforms in the professional sports industry to market sports and engage with fans. The purpose of this study was to gain an in-depth understanding of the common and different social media strategies adopted by professional soccer teams in the UK soccer leagues, and United States soccer league to market their products to consumers all over the world. YouTube, Facebook, Instagram, …
The Impact Of The Gender Of The Coach On The Type Of Motivational Climate That Is Established On A College Athletics Team, Zola Pieterse
The Impact Of The Gender Of The Coach On The Type Of Motivational Climate That Is Established On A College Athletics Team, Zola Pieterse
Electronic Theses and Dissertations
The objective of this study was to investigate the connection between the gender of the coach and the perceived motivational climate that is established on a college sports team. Eighty-eight athletes completed the Perceived Motivational Climate in Sport Questionnaire (PMCSQ-2) to assess their perceptions of the motivational climate that is established on a college sports team. The study further investigated the influence of the gender of the athlete, as well as the athlete's preference for either an Ego-oriented or Task-oriented motivational climate. No statistically significant correlation were found between the gender of the coach, the gender of the athlete, and …
Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy
Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy
Honors Theses
Consuming alcohol while watching a sporting event has become a tradition within the sport commnnity. Almost one in ten sports fans leave major league stadiums with a blood alcohol level over the legal limit, with 40% of spectators consuming alcohol during the game (Lopatto, 2011). Due to this tradition, many colleges and universities have struggled to answer the question, should alcohol be sold at our athletic events? To answer this question research has been done on many factors including binge drinking, violence and safety, alcohol control policies, tailgating and attendance.
How Does The Amount Of Spending On Coaches' Salaries And Recruiting Budgets Affect Win Percentage In College Football?, Ashleigh "Alex" Watson
How Does The Amount Of Spending On Coaches' Salaries And Recruiting Budgets Affect Win Percentage In College Football?, Ashleigh "Alex" Watson
Honors Theses
College football has become much more than a sport for the athletes who play it and entertainment for the fans who watch it. In college football, especially for Football Bowl Subdivision (FBS) schools, winning has become a way to make money. However, in order to make money, people must spend money. In a college football program money is spent on a multitude of things. This study focuses on two important factors, coaches' salaries and recruiting budgets. Specifically, this study looked to find out how the amount of spending on coaches' salaries and recruiting budgets affected win percentage in college football. …
Title Ix Compliance: A Comparison Of Division I Equality, Jacqueline Leake
Title Ix Compliance: A Comparison Of Division I Equality, Jacqueline Leake
Honors Theses
The passage of Title IX of the Education Amendments of 1972 has had a significant impact on college athletics. However, there is still a large disparity between opportunities offered for men and women. This study determined the true gender equality within Division I athletics. Inequalities were assessed in the areas of athletic participation, athletically related student aid, recruiting expenses, and total expenses. Data from these areas were gathered from the Equity in Athletics Disclosure Analysis Cutting Tool. Ratios and the difference between the ideal and current values were calculated for each category. Institutions were ranked in each category, as well …
Title Ix Compliance: A Comparison Of Coastal Carolina University To Other Regional Universities, Bailey Devon Howard
Title Ix Compliance: A Comparison Of Coastal Carolina University To Other Regional Universities, Bailey Devon Howard
Bridges: A Journal of Student Research
Title IX of the Education Amendments of 1972 and its subsequent interpretations have created legal ground for gender equity in collegiate athletics departments. After 40 years of its existence, however, there are still fewer opportunities for women to be involved in athletics at the collegiate level at NCAA universities. While there are some general characteristics that appear to predispose universities to have lower compliance levels, little research has been done on institution-specific compliance. This study seeks to illustrate Title IX compliance levels of the Big South Conference and South Carolina Division I universities, using Coastal Carolina University as the focal …
The Effectiveness Of Random Drug Testing Of School Athletes, Kelly Cann
The Effectiveness Of Random Drug Testing Of School Athletes, Kelly Cann
Honors Theses
Proponents of drug testing would most likely argue that random drug testing could have saved the lives of Len Bias and Taylor Hooton. Those against random drug testing might respond that this testing could be an avenue used to save lives, but before that can happen, a lot more work would need to be done to change the way the current system operates (or fails to operate) in order to make drug testing fair, effective and efficient.
Title Ix Compliance: A Comparison Of Coastal Carolina University To Other Regional Universities, Bailey Devon Howard
Title Ix Compliance: A Comparison Of Coastal Carolina University To Other Regional Universities, Bailey Devon Howard
Honors Theses
Title IX of the Education Amendments of 1972 and its subsequent interpretations have created legal ground for gender equity in collegiate athletics departments. After 38 years of its existence, however, there are still fewer opportunities for women to be involved in athletics at the collegiate level at NCAA universities. While there are some general characteristics that appear to predispose universities to have lower compliance levels, little research has been done on institution-specific compliance. This study seeks to illustrate Title IX compliance levels of the Big South Conference and South Carolina Division I universities, using Coastal Carolina University as the focal …