Sports Management Commons^™

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2021-22 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Wku Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2020-21 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Female Perspectives On Mountain Biking, Rebecca Irvin

Graduate Theses and Dissertations

This study strived to inquire about females’ perspectives of learning to mountain biking. Through an online survey, the present study explored the constraints (White, 2008) that keep women from trying the sport. Respondents (N=150) answered an online survey. Results of this study will be useful for outdoor education professionals, parks and recreation programming, cycling advocacy organizations, and any who make marketing materials for the outdoor industry. The study is designed to provide a description of the female perspectives regarding constraints and motivation towards learning to mountain bike.

Incivility In The Workplace: The Experiences Of Female Sport Management Faculty In Higher Education, Elizabeth A. Taylor, Robin Hardin, Natalie Welch, Allison B. Smith

Faculty Publications

Access to higher education for women has dramatically increased in the United States during the past 50 years. Female college graduates have reversed the figures and gone from being outnumbered by their male counterparts 3 to 2 in the 1970s, to now outnumbering male college graduates 3 to 2. Women also graduate from masters and doctoral programs at a higher rate than men.

However, increases in the number of women obtaining college and advanced degrees has not translated to comparable representation in faculty positions or leadership roles in higher education. This lack of women in leadership positions, as well as …

Perspectives Of Female Athletic Trainers Working In Male Professional Sports, Taylor Mae Temnick

Online Theses and Dissertations

"In athletic training, males have dominated the profession for the initial 30 years of its existence, opening the doors for women only as recently as the 1970s" (Dieringer, 2007, p. 106). There has been a limited amount of research and data regarding female athletic trainers working with and at the level of professional sports, particularly with male teams. Within the last decade there has been an increase in interest of female athletic trainers and their professional pursuits; especially since 2007, there have been more females in the field of athletic training than males. The following literature and results provide various …

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

The Role Of Mentoring For Women In Upper Management In The National Basketball Association (Nba), Manuela Picariello

Doctoral Dissertations

Despite years of progress by women in the workforce, climbing the corporate ladder is still a very daunting task for most women (Eagly & Carli, 2007; Evans, 2010; McKinsey Report, 2013), and occupational segregation still exists (Davidson & Burke, 2011). Research studies have reported that mentoring in general is critical to upward mobility (Allen, Eby, O’Brien, & Lentz, 2008; Allen, Eby, Poteet, Lentz, & Lima, 2004; Eby, Allen, Evans, Ng, & DuBois, 2008). To date there has not been a study with a focus on mentoring and female executives in professional sport. In the 2014 Racial and Gender Report Card …

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Archives Records

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations

WKU Archives Records

2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Marketing Sports To Women, Jennifer A. Sloan

Seton Hall University Dissertations and Theses (ETDs)

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