Sports Management Commons^™

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

Student Retention In Higher Education: Effect Of The Campus Fitness Center On Women, Leslie Marie Gordon

UNF Graduate Theses and Dissertations

Of the 3.5 million first-time in college, full time students who began college in fall 2017, 74% returned for fall 2018, with 61.7% retained at their starting institution. Covid-19 has negatively impacted retention; in addition to normal attrition, one of every five students did not return to campus in fall 2020. Researchers have gauged both academic and social factors that positively influence retention and note the use of the campus fitness center (CFC) as one social factor; however, women are less likely to use the CFC, are one third as likely to exercise, and experience more numerous fitness obstacles and …

Ua19/16/1 Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2021-22 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Wku Lady Topper Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2020-21 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Female Perspectives On Mountain Biking, Rebecca Irvin

Graduate Theses and Dissertations

This study strived to inquire about females’ perspectives of learning to mountain biking. Through an online survey, the present study explored the constraints (White, 2008) that keep women from trying the sport. Respondents (N=150) answered an online survey. Results of this study will be useful for outdoor education professionals, parks and recreation programming, cycling advocacy organizations, and any who make marketing materials for the outdoor industry. The study is designed to provide a description of the female perspectives regarding constraints and motivation towards learning to mountain bike.

Why Isn't Women's Golf More Popular?, Kelly Price-Rhea

Kelly Price-Rhea

Dr. Kelly Price looks at the research on the barriers faced by women's sport in getting media coverage, public attention, and commercial support.

Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea

Kelly Price-Rhea

Kelly Price considers the research on the covert and blatant sexism of golf announcing and how modern TV commentators like Juli Inkster are making a difference.

Golf Products For Women - Supply And Demand, Kelly Price-Rhea

Kelly Price-Rhea

In her search for a glove, Dr. Kelly Price looks at the research on sport marketing and the value of the female golf consumer.

Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea

Kelly Price-Rhea

Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.

Beauty And Women's Professional Golf, Kelly Price-Rhea

Kelly Price-Rhea

Dr. Kelly Price looks at the research linking perceived attractiveness and prizemoney on the LPGA Tour and asks 'What is Beauty?'

Tv Commentators On Women’S Golf: Are We Being Framed?, Kelly Price-Rhea

ETSU Faculty Works

Kelly Price considers the research on the covert and blatant sexism of golf announcing and how modern TV commentators like Juli Inkster are making a difference.

Golf Products For Women - Supply And Demand, Kelly Price-Rhea

ETSU Faculty Works

In her search for a glove, Dr. Kelly Price looks at the research on sport marketing and the value of the female golf consumer.

Incivility In The Workplace: The Experiences Of Female Sport Management Faculty In Higher Education, Elizabeth A. Taylor, Robin Hardin, Natalie Welch, Allison B. Smith

Faculty Publications

Access to higher education for women has dramatically increased in the United States during the past 50 years. Female college graduates have reversed the figures and gone from being outnumbered by their male counterparts 3 to 2 in the 1970s, to now outnumbering male college graduates 3 to 2. Women also graduate from masters and doctoral programs at a higher rate than men.

However, increases in the number of women obtaining college and advanced degrees has not translated to comparable representation in faculty positions or leadership roles in higher education. This lack of women in leadership positions, as well as …

Perspectives Of Female Athletic Trainers Working In Male Professional Sports, Taylor Mae Temnick

Online Theses and Dissertations

"In athletic training, males have dominated the profession for the initial 30 years of its existence, opening the doors for women only as recently as the 1970s" (Dieringer, 2007, p. 106). There has been a limited amount of research and data regarding female athletic trainers working with and at the level of professional sports, particularly with male teams. Within the last decade there has been an increase in interest of female athletic trainers and their professional pursuits; especially since 2007, there have been more females in the field of athletic training than males. The following literature and results provide various …

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Beauty And Women's Professional Golf, Kelly Price-Rhea

ETSU Faculty Works

Dr. Kelly Price looks at the research linking perceived attractiveness and prizemoney on the LPGA Tour and asks 'What is Beauty?'

Why Isn't Women's Golf More Popular?, Kelly Price-Rhea

ETSU Faculty Works

Dr. Kelly Price looks at the research on the barriers faced by women's sport in getting media coverage, public attention, and commercial support.

The Role Of Mentoring For Women In Upper Management In The National Basketball Association (Nba), Manuela Picariello

Doctoral Dissertations

Despite years of progress by women in the workforce, climbing the corporate ladder is still a very daunting task for most women (Eagly & Carli, 2007; Evans, 2010; McKinsey Report, 2013), and occupational segregation still exists (Davidson & Burke, 2011). Research studies have reported that mentoring in general is critical to upward mobility (Allen, Eby, O’Brien, & Lentz, 2008; Allen, Eby, Poteet, Lentz, & Lima, 2004; Eby, Allen, Evans, Ng, & DuBois, 2008). To date there has not been a study with a focus on mentoring and female executives in professional sport. In the 2014 Racial and Gender Report Card …

Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea

ETSU Faculty Works

Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.

Women's Golf: An Academic Perspective, Kelly Price-Rhea

ETSU Faculty Works

You may be asking yourself, “Why should I care if women’s golf is studied by a bunch of professors?" - Dr. Kelly Price

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Archives Records

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Ua19/16/1 Wku Women's Basketball, Wku Athletic Media Relations

WKU Archives Records

2010-11 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

The Call Of The Sirens: The Women Who Support The Fremantle Dockers, Fiona Irvine

Theses : Honours

Australian Football and sport in general is a large part of the Australian culture. In the past men have dominated most aspects of sport as participants, spectators and administrators. Women have fulfilled a submissive role supporting men's sporting pursuits. However, the role of women is more significant and football clubs are recognising the importance of this membership segment by creating clubs within clubs to cater for the needs of female members. This study examined the reasons why women enjoy watching men's sport and if there are specific reasons why they joined a women-only supporter club of a male sport. A …

Marketing Sports To Women, Jennifer A. Sloan

Seton Hall University Dissertations and Theses (ETDs)

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