Sports Management Commons^™

Beyond The Game: Gamification, Sports Betting, And Fantasy Sports In Modern Sports, Kyler A. Ripley

Soaring: A Journal of Undergraduate Research

The gamification of fantasy sports and sports betting is real in our society today and has become incredibly useful, but policymakers need to create laws to protect consumers.

Recruiting Process: The Decision Is Now, Joshua Michels

Sport Management Undergraduate

The college athletic recruiting process is one cluttered with many different factors. Studies have analyzed institutional and social factors impacting a prospective student-athletes’ recruitment process. However, little research has explored recruiting from an athlete’s perspective on how they make their college decision. This study aimed to investigate the most influential factors in a Division III student-athlete’s college decision based on the college recruiting process. The purpose of conducting this research is to highlight and identify the factors that student athletes consider in regards to their recruiting process, and the school they later choose to attend and continue their athletic careers. …

Exploring Sport Related Sexual Assault On Twitter, Riley O'Brien

Sport Management Undergraduate

Sport related sexual assault has been prevalent in society. For the victims, there are limited avenues to cope with the issues they have faced in the aftermath of sexual assault. At collegiate sport organizations, there seems to be a disconnect between what is right and wrong, especially regarding sexual assault. This study navigates the rough waters of sexual assault and provides institutions with information regarding social media once there is a sexual assault case. Using Twitter, this study will search to find variables that are beneficial to victims and sport institutions alike that will help their story reach the maximum …

Media Constructed Retirement Articles Of Professional Baseball Players, Kevin T. Berge

Sport Management Undergraduate

The career of an athlete may shape the narrative that the media uses when writing articles on that player when they retire. Many people fail to understand how the media constructs articles the way they do on Major League Baseball (MLB) players upon retirement. This research study used a mixed method approach to show how the media covers certain professional MLB players when they retire. The researcher counted how many times chosen variables were mentioned in two different articles of sixteen retired MLB players, and then extracted quotes from those articles. This study found that superstar pitchers and superstar hitters …

Internship Preparedness: A Look Into The Internship Experience At St. John Fisher College, Mcquade T. Milligan

Sport Management Undergraduate

In the field of sport management, internships have been shown to be an important factor in the initial placement in the sport industry. Previous work has cited both design elements and the experience itself as being critical to internship success or failure. As the SJFC program requires two distinct required experiences, the purpose of this study was to explore the impact of these experiences on recent graduate’s confidence levels. Through survey data it was uncovered that participants who indicated a higher satisfaction with their final internship were more likely to end up in a career similar that of their last …

The South Has Not Risen In Nhl Attendance Numbers Compared To The North, Kyle Stich

Sport Management Undergraduate

This research looked at attendance capacity for traditional and non-traditional hockey markets. The aim was to attempt to determine the extent the attendance capacities differed between the two markets. Previously, there had not been any quantitative analyses done comparing traditional and non-traditional hockey markets so this study aimed to add new knowledge to that area. The National Hockey League (NHL) grapples with the validity of some of the current markets, with many observers calling for some teams to relocate to new markets. This research aimed to attempt to determine how justified those criticisms were.

Kim, Trail, & Magnusen (2013) have …

The Objectification Of Professional Female Athletes In Print Advertisements And The Consumers' Response, Angela L. Wallin

Sport Management Undergraduate

Abstract

As female athletes gain more recognition in the sports world, researchers continuously debate on whether the reason behind this is due to their athletic performance or their hyper sexualized appearance in media outlets such as print advertisements (Fink, Cunningham, & Kensicki, 2004). This raises the question on how consumers interpret advertisements that contain female athletes promoting both sport and non-sport products. Since this research is the first examine how consumers view and react to the use of professional female athletes in advertisements, this research further develops the literature of women’s role in both the advertising and sport world. Both …